# Mithila Foods

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mithila-foods

- Industry: Consumer Products
- Headquarters: India
- Website: www.mithilafoods.com
- Latest round: Seed (Aug 20, 2025)
- Investors on record: 1

## About

Mithila Foods, based in India, is a prominent provider of authentic Bihari food products, specializing in traditional snacks, flours, and health-conscious dietary staples that celebrate the culinary heritage of Bihar.Founded in 2025 in India, Mithila Foods focuses on producing traditional Bihari food products. The company has not undergone any significant pivots or changes in operations since its inception. Information regarding subsidiaries or parent companies is not available. The founder's details are currently not provided.Mithila Foods specializes in a diverse range of authentic Bihari food products, focusing primarily on traditional snacks, flours, and dietary staples. Their core offerings include various types of Thekua, gluten-free flours such as Jau Atta and Makai Atta, as well as superfoods like Makhana and Chana Sattu. Each product is crafted using traditional methods and high-quality ingredients, catering to health-conscious consumers who seek natural and wholesome food options. Mithila Foods aims to preserve and promote the rich culinary heritage of Bihar and Jharkhand, serving both local and broader Indian markets. Their customer base consists of individuals and families looking for authentic ethnic foods, as well as various retailers who distribute their products across metropolitan areas in India and potentially international markets.Mithila Foods generates revenue through direct-to-consumer sales via their online platform, as well as through partnerships with retailers who stock their products. The sales structure involves customers purchasing individual items or bulk orders, facilitating both casual and regular consumption. Their signature products, such as Authentic Bihari Thekua and various gluten-free flours, are priced competitively to appeal to a wide range of consumers, from everyday buyers to specialty food enthusiasts. These transactions reflect a commitment to providing high-quality, traditional foods that resonate with the brand’s heritage, ensuring repeat purchases and customer loyalty. The firm’s pricing strategy is designed to align with the premium values of artisanal food products, targeting consumers who appreciate authenticity and nutritional value in their dietary choices.Future growth plans for Mithila Foods include the exploration of new product lines designed to cater to evolving consumer preferences, although specific release dates have not been disclosed. The company is also looking to expand its market presence beyond India, targeting international regions to increase distribution. The recent funding will support these initiatives, enabling Mithila Foods to enhance its product offerings and strengthen its operational capacity for expansion. In August 2025, Mithila Foods raised an undisclosed amount of seed funding from new investor ajvc. The deal was part of larger INR 15 million debt and seed funding.

## Funding rounds

- Seed, Aug 20, 2025 — ajvc

## Investors

- ajvc (https://capitalatlas.ai/funds/ajvc) — Seed