# MITA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mita

- Industry: Consumer Products
- Headquarters: Beijing, China
- Website: www.mi-tang.cn
- Latest round: Seed (Aug 24, 2017)
- Investors on record: 2

## About

Established in 2014 and based in Beijing, China, MITA is a toy company that provides toy for children. In 2019, the company hold more than 20 FlashMob activities in Guangzhou and Shanghai and established a convenience store. The founder and CEO Mr. Xaioyin Zhang has 15 years of experience in original IP (Intellectual Property) and product system development and founded a original toy brand Beijing Chenxingfu Toys Co.,Ltd. in 2014. At present, the company has more than 500 SKU (Stock Keeping Unit) online in Xiaomi Mall, and has more than 200 supply chain resources.

The company's main business is IP (Intellectual Property) creation, toy product development and IP (Intellectual Property) scene operation. The company's main products include MITU wooden magnetic building blocks, MITU track building blocks electric train and MITU T-shirt. Besides, the convenience store established by this company provides product include drink, relaxing products, fashion toy and clothing.

## Funding rounds

- Seed, Aug 24, 2017 — Shunwei Capital, Xiaomi Group

## Investors

- Shunwei Capital (https://capitalatlas.ai/funds/shunwei-capital) — Seed
- Xiaomi Group — Seed