# Miswag

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/miswag

- Industry: Software
- Headquarters: Baghdad, Iraq
- Website: www.miswag.net
- Latest round: Seed (Sep 29, 2020)
- Investors on record: 2

## About

Miswag is a consumer electronics company focused on providing innovative smart devices and personal care products in the Middle East, particularly Iraq, tapping into the tech-savvy market.Founded in 2014, Miswag operates out of Baghdad, Iraq. The company specializes in consumer electronics, offering a variety of smart devices and personal care products. No significant changes in business strategy have been noted. Miswag's founder, Amr Hamad, has previously established other ventures, while the current CEO is Ammar Ameen. Miswag raised USD 1.6 million in a funding round in September 2021, led by Euphrates Advisors and Khudairi Group, bringing the total amount raised to USD 1.6 million.Miswag offers a diverse range of consumer electronics and accessories, primarily focusing on smart devices, personal care products, and home appliances. Their core products include smartwatches like the Ki 80 and models from Domiwear and KOSPET, designed for health tracking and daily convenience. Additionally, they provide storage solutions, portable hard drives, mechanical keyboards, and audio devices from brands such as Bloody and Razer, specifically targeting tech-savvy consumers in the Middle East, especially in Iraq.Miswag generates revenue through direct-to-consumer sales and partnerships with various retailers in the electronics sector. Customers purchase products directly via the Miswag platform, capitalizing on competitive pricing for flagship items like the Ki 80 smartwatch, priced at 55,000 IQD, down from a regular price of 85,000 IQD during promotions. Their revenue model is further enhanced by frequent discounts and bulk sales to businesses, broadening their market reach in the electronics domain.Following the latest funding round on September 19, 2021, where Miswag raised USD 1.6 million, the company aims to expand its commercial and technological operations to accelerate revenue growth. Plans are in motion to introduce new products, focusing on innovative smart devices and expand into additional markets across the Middle East, although specific regions have not been detailed. The funding will be instrumental in supporting these expansion efforts.

## Funding rounds

- Seed, Sep 29, 2020 — Iraq Tech Ventures, Euphrates Advisors

## Investors

- Iraq Tech Ventures (https://capitalatlas.ai/funds/iraq-tech-ventures) — Seed
- Euphrates Advisors (https://capitalatlas.ai/funds/euphrates-advisors) — Seed