# MissMalini Entertainment Pvt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/missmalini-entertainment-pvt

- Industry: Internet
- Headquarters: Mumbai, India
- Website: www.missmalini.com
- Total disclosed funding: $1.6M
- Latest round: Seed (Nov 7, 2017)
- Investors on record: 2

## About

MissMalini Entertainment Pvt Ltd is a digital media company that focuses on delivering entertainment news and lifestyle content, primarily targeting the Indian audience and the South Asian diaspora across various platforms.Founded in 2008 in Mumbai, India, MissMalini Entertainment Pvt Ltd specializes in digital content covering Bollywood, TV, fashion, and lifestyle. The company underwent a significant change in ownership when it was acquired in December 2021 by Sanghvi Beauty & Technologies Pvt Ltd from New Enterprise Associates and Orios Venture Partners. The company has secured a total of INR 43.470 mn in funding, with the latest investment round led by Motive Science, New Enterprise Associates, and Orios Venture Partners. The firm was co-founded by Malini Agarwal, Mike Melli, and Nowshad Rizwanullah, who also serves as the CEO. The current company valuation stands at approximately INR 610.636 mn.MissMalini serves as a premier digital platform focused on providing the latest entertainment updates across multiple categories including Bollywood, television, fashion and beauty, and lifestyle. The company curates content that encompasses trending stories, celebrity interviews, and lifestyle advice, effectively catering to the interests of its diverse audience. Key segments of their offerings include engaging articles and multimedia content that resonate with fans of Indian entertainment, thereby addressing their demand for timely updates and trends. The end users primarily consist of young adults and entertainment enthusiasts within India and the broader South Asian diaspora, enabling MissMalini to tap into a vibrant market that values cultural content. Their services are accessible through various digital channels, primarily targeting the Indian market while also reaching audiences in countries with significant South Asian populations such as the United States, Canada, and the United Kingdom.In the most recent year, 2022, MissMalini reported revenue of INR 726,009.4 and an EBITDA of -INR 1,024,244. The company generates revenue primarily from digital advertising and partnerships, leveraging its online presence and audience engagement through sponsored content and promotional campaigns. This includes advertising agreements where brands pay to feature their products or services prominently within website content and potentially subscription-based models for exclusive content or services.MissMalini Entertainment Pvt Ltd is positioning itself for future growth by exploring new product offerings and expanding into additional markets. The company is expected to launch new digital products designed to enhance user engagement, with specific release dates yet to be announced. Furthermore, the firm aims to penetrate new geographic regions beyond India, focusing on markets with significant South Asian populations, including the United States, Canada, and the United Kingdom. The recent funding round of INR 43.470 mn will be utilized to support these initiatives, particularly in enhancing the platform's capabilities and expanding its audience reach, following the acquisition by Sanghvi Beauty & Technologies Pvt Ltd.

## Funding rounds

- Seed, Nov 7, 2017, $1.6M — New Enterprise Associates, Orios Venture Partners

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed
- Orios Venture Partners (https://capitalatlas.ai/funds/orios-venture-partners) — Seed