# Miso

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/miso

- Industry: Internet
- Headquarters: San Francisco, US
- Website: gomiso.com
- Total disclosed funding: $5.5M
- Latest round: Series B (Dec 1, 2011)
- Investors on record: 3

## About

Miso is a digital platform that provides users with curated entertainment content, including articles and reviews of television shows, aimed at enhancing viewer experience across multiple streaming services.Miso is a digital content platform founded in 2008 in San Francisco, US. The company was co-founded by Andy Hsieh, Lucky Gunasekara, and Scott Lloyd, with Lucky Gunasekara currently serving as CEO. Miso has undergone a significant pivot in its business strategy, as it was acquired by Dijit Media in February 2013. The company has raised a total of USD 4.00 mn, with its latest funding round being a Series B led by Khosla Ventures, with additional investments from GV and Hearst Ventures.GoMiso specializes in delivering a comprehensive range of entertainment-focused content through its digital platform. Their primary offerings revolve around curated articles and reviews of television shows and series, predominantly accessible via their website. This content serves to inform and guide viewers in selecting what to watch across various streaming platforms, such as Netflix and Amazon Prime. The company's target audience includes a diverse demographic of streaming service users who seek engaging television programming, with a significant emphasis on popular genres and trending topics. The content is designed to cater to interests spanning multiple age groups and cultural backgrounds, aiming to enhance viewer experience by providing recommendations and insights into both mainstream and niche shows. GoMiso actively serves customers in North America, Europe, and parts of Asia, ensuring a broad geographical reach for its entertainment services.GoMiso's revenue structure primarily derives from affiliate partnerships and advertising within its platform. The company engages in collaborative agreements with streaming service providers, allowing it to earn commissions on subscriptions generated through its content. Typical transactions involve users clicking on links provided in GoMiso's articles, leading them to subscribe to various streaming services, with GoMiso receiving a share of the subscription fees as compensation. Additionally, the company monetizes its website traffic through targeted advertising, showcasing promotions related to featured shows and other relevant content. This revenue model supports GoMiso's operational costs and facilitates the continuous production of high-quality content aimed at enhancing consumer engagement and loyalty.In February 2013, Miso was acquired by Dijit Media. Future strategies may include the development of new features or products aimed at enhancing user engagement, although specific upcoming product launches have not been detailed. Geographic market expansion plans are also not specified at this time, and there is currently no explicit mention of how the recent funding will be utilized to support growth initiatives.

## Funding rounds

- Series B, Dec 1, 2011, $4M — Khosla Ventures, GV, Hearst Ventures
- Series A, Jan 4, 2011, $1.5M — GV, Hearst Ventures
- Angel, May 22, 2010 — GV

## Investors

- GV (https://capitalatlas.ai/funds/gv) — Angel, Series A, Series B
- Hearst Ventures (https://capitalatlas.ai/funds/hearst-ventures) — Series A, Series B
- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Series B