# Misihui

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/misihui

- Industry: Consumer Services
- Headquarters: Shanghai, China
- Latest round: Angel (Jan 10, 2015)
- Investors on record: 1

## About

Established in 2014 and based in Shanghai, China, Misihui is a shopping platform that focuses on cosmetics, providing salable products for customers.

The company’s main business is operating the "Misihui" platform, a leading video-based beauty product guidance platform that caters to the female demographic. The company’s self-developed platform offers a variety of services including video tutorials for makeup techniques such as daily wear, date makeup, and interview makeup, along with experience and skill sharing, logistics, and after-sales services.

The company generates revenue by providing an online shopping experience for cosmetics, leveraging its video tutorial platform to enhance customer engagement and sales, along with offering value-added services such as personalized recommendations and expert advice.

## Funding rounds

- Angel, Jan 10, 2015 — Taiguan Capital

## Investors

- Taiguan Capital (https://capitalatlas.ai/funds/taiguan-capital) — Angel