# MishiPay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mishipay

- Industry: Financial Services
- Headquarters: London, UK
- Website: www.mishipay.com
- Total disclosed funding: $6.8M
- Latest round: Series A (Aug 20, 2019)
- Investors on record: 4

## About

MishiPay Ltd. develops innovative mobile self-checkout technology for retail, enhancing customer experience through solutions like the Scan & Go app and Self Checkout Kiosk.Founded in 2015, MishiPay Ltd. operates out of London, UK, providing mobile self-checkout solutions that streamline the retail shopping experience. The company has raised GBP 3.49 million in Series A funding, with a current valuation of GBP 16.28 million. The CEO and co-founder, Mustafa Khanwala, has a background in launching tech-driven solutions, contributing to the company's growth trajectory. MishiPay has completed a total of 3 deals, with the latest funding round dated August 20, 2019.MishiPay provides mobile self-checkout technology that includes the MishiPay Scan & Go app, Self Checkout Kiosk, and mPOS system. These products allow consumers to scan items using their smartphones and complete transactions without traditional checkout queues. The company serves a variety of retailers, including MUJI, Decathlon, and Flying Tiger Copenhagen in regions such as North America, Europe, and the Middle East, focusing on improving operational efficiency and enhancing shopper convenience.MishiPay generates revenue through partnerships and direct sales of its checkout technology to retail clients, primarily in B2B transactions. Revenue arises from licensing agreements, transaction fees, and potential subscription models. Their solutions, like the MishiPay Scan & Go app and Self Checkout Kiosk, integrate into retail operations, creating revenue streams as retailers broaden their tech adoption across locations.MishiPay plans to leverage its recent Series A funding of GBP 3.49 million, raised in August 2019, to expand its product offerings and enter new markets. The company is focused on designing new features for its existing products while targeting expansion into markets across Europe and North America by the end of 2024. This strategy aims to further enhance their technology's reach and utilization in the retail sector.

## Funding rounds

- Series A, Aug 20, 2019, $4.3M — Nauta Capital, American Express Ventures, United Ventures
- Seed, Nov 21, 2017, $2.5M — Nauta Capital
- Seed, Jan 1, 2016 — True

## Investors

- True (https://capitalatlas.ai/funds/true) — Seed
- Nauta Capital (https://capitalatlas.ai/funds/nauta-capital) — Seed, Series A
- American Express Ventures (https://capitalatlas.ai/funds/american-express-ventures) — Series A
- United Ventures (https://capitalatlas.ai/funds/united-ventures) — Series A