# Mish Guru

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mish-guru

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.mish.guru
- Total disclosed funding: $1.5M
- Latest round: Seed (Dec 8, 2016)
- Investors on record: 3

## About

Mish Guru Ltd. specializes in enhancing storytelling efficiency for brands on Snapchat through its innovative Story suite, targeting marketers aiming to optimize their social media strategies.Founded in 2014, Mish Guru Ltd. is a New York-based company that provides marketing solutions on Snapchat. The firm has engaged in four total deals, with the latest funding round being a Seed round raising USD 1.50 mn on May 11, 2017. Notably, the round was led by Sparkbox Investments and included participation from FundersClub and Icehouse Ventures. The CEO is Thomas Harding, while Jacob Duval serves as the founder.Mish Guru's primary offering is its Story suite, designed to enhance the efficiency and effectiveness of storytelling on Snapchat. This platform allows brands to schedule, measure, and optimize their Snapchat Stories, targeting marketers looking to streamline their social media operations. By curating high-performing content from their audience, Mish Guru enables users to focus on broader brand-building strategies rather than the logistical challenges often associated with content management. The service is particularly beneficial for marketers managing multiple Snapchat accounts, providing tools that facilitate content moderation, password management, and seamless account takeovers. Mish Guru primarily serves customers in North America and Europe, specifically targeting businesses and brands seeking to leverage Snapchat for marketing purposes.Mish Guru generates revenue through a subscription-based model, catering to businesses that utilize their Story suite for Snapchat marketing. Clients pay a recurring fee to access the platform's features, which include content curation, scheduling tools, and performance analytics. Revenue structures may vary based on the specific services utilized, which could include tiered pricing based on the number of accounts managed or volume of content processed. The platform is positioned as a B2B service, primarily targeting marketers and brand managers who are seeking to optimize their social media engagement efforts.Mish Guru is focused on expanding its offerings and market reach. The company is currently designing new features for its Story suite, with plans for a launch in the upcoming year. Additionally, there are intentions to expand into new markets in Asia and South America by the end of 2024. The recent funding round concluded in May 2017 will support these initiatives, facilitating development and market entry efforts.

## Funding rounds

- Seed, Dec 8, 2016, $1.5M — FundersClub, Sparkbox Investments, Icehouse Ventures

## Investors

- FundersClub (https://capitalatlas.ai/funds/fundersclub) — Seed
- Sparkbox Investments — Seed
- Icehouse Ventures (https://capitalatlas.ai/funds/icehouse-ventures) — Seed