# Misfits

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/misfits

- Industry: Food
- Headquarters: Thane, India
- Website: www.drinkmisfits.com
- Latest round: Seed (Sep 8, 2025)
- Investors on record: 1

## About

Misfits is a beverage company based in India, specializing in prebiotic sodas that provide healthier alternatives to traditional sugary drinks, aiming to cater to health-conscious consumers seeking flavorful options.Misfits, officially known as Minus Plus Foods Pvt. Ltd, was founded in 2024 in Thane, India. The company focuses on creating functional beverages that prioritize health without sacrificing taste. The founder, details not disclosed, has previous entrepreneurial experience. Misfits has completed a funding deal on September 8, 2025, aimed at enhancing production capabilities and supporting expansion into new markets. Currently, there is one recorded deal with funding details remaining undisclosed.Misfits offers a line of prebiotic sodas, with MR. RUCKUS- GRAPE as its flagship product. Each soda contains only 4g of sugar per serving, presenting a healthier alternative to conventional sodas. The product lineup features diverse flavors like MR. RUCKUS- GRAPE and Ms. Aambush (Mango with a hint of chili), specifically designed for health-conscious consumers. These beverages contain 7g of prebiotic fibers, appealing to a wide audience, including fitness enthusiasts and those looking for guilt-free soda options. The company primarily markets its products in India, addressing the rising demand for healthy beverage alternatives.Misfits adopts a direct-to-consumer sales model, alongside partnerships with retailers and wholesalers. The pricing for individual cans of MR. RUCKUS- GRAPE ranges from ?450.00 to ?900.00, reflecting the premium nature of the products. It offers multiple purchasing channels, enabling consumers to buy directly or through retail stockists. The company emphasizes transparency by providing detailed ingredient information and lab reports, fostering consumer trust and encouraging repeat purchases. As Misfits expands its product offerings, its revenue strategy aligns with contemporary preferences for health-oriented beverages.In September 2025, Misfits secured Seed funding led by NuVentures, aiming to enhance its production capabilities and expand its market presence. The company plans to introduce new flavors to its product line and target expansion into additional urban regions in India by 2026. This funding will be instrumental in supporting these initiatives, ensuring Misfits can meet the growing demand for healthier beverage options.

## Funding rounds

- Seed, Sep 8, 2025 — NuVentures

## Investors

- NuVentures (https://capitalatlas.ai/funds/nuventures) — Seed