# Misfits Market

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/misfits-market

- Industry: Food
- Headquarters: US
- Website: www.misfitsmarket.com
- Total disclosed funding: $520M
- Latest round: Series C (Sep 14, 2021)
- Investors on record: 8

## About

Based in New Jersey, US, and founded in 2018, Misfits Market, Inc. operates as a provider of an online e-commerce platform that offers grocery items like organic food products. The company was founded by Abhi Ramesh (CEO) and has offices in Arizona, New Mexico, Nebraska, and Oklahoma as of 2021. In April 2021, Misfits Market, Inc. raised USD 200 million in series C funding co-led by new investors Accel and D1 Capital Partners, with participation from other returning investors. In September 2021, Misfits Market raised USD 225 million in series C funding from SB Investment Advisers and Accel.

The company provides an online grocery platform that allows customers to find and buy organic food products such as garlic, green beans, blackberries, and celery, sustainably sourced pantry staples, high-quality meats and seafood, and other grocery items. The company provides a delivery service that delivers items straight to customers' doors. Misfits Market, Inc. also offers a small starter box or a larger one with a wider variety of organic fruits and vegetables.

The company plans to use its series C funding raised in September 2021 to accelerate its growth, expand food access nationwide, and increase the selection of items available to customers that build a complete online grocery platform.

## Funding rounds

- Series C, Sep 14, 2021, $225M — Accel, SB Investment Advisers
- Series C, Apr 21, 2021, $200M — Accel, Valor Equity Partners, Greenoaks Capital, Sound Ventures, Third Kind Venture Capital, D1 Capital Partners
- Series B, Jul 22, 2020, $78M — Valor Equity Partners, Greenoaks Capital, Sound Ventures, Third Kind Venture Capital
- Series A, Jun 11, 2019, $17M — Greenoaks Capital, Blue Collective

## Investors

- Greenoaks Capital (https://capitalatlas.ai/funds/greenoaks-capital) — Series A, Series B, Series C
- Blue Collective (https://capitalatlas.ai/funds/blue-collective) — Series A
- Valor Equity Partners (https://capitalatlas.ai/funds/valor-equity-partners) — Series B, Series C
- Sound Ventures (https://capitalatlas.ai/funds/sound-ventures) — Series B, Series C
- Third Kind Venture Capital (https://capitalatlas.ai/funds/third-kind-venture-capital) — Series B, Series C
- Accel (https://capitalatlas.ai/funds/accel) — Series C
- D1 Capital Partners (https://capitalatlas.ai/funds/d1-capital-partners) — Series C
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series C