# Mirror

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mirror

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.mirror.co
- Total disclosed funding: $47M
- Latest round: Series B (Apr 24, 2019)
- Investors on record: 9

## About

Founded in 2016 and based in New York, US, Curiouser Products Inc., d.b.a. Mirror, is a connected fitness system that streams and displays live workout sessions and training virtually at home. MIRROR offers weekly live classes, on-demand workouts, and personal one-on-one virtual training. The MIRROR product is a mirror that displays images of trainers and fitness tracking.

## Funding rounds

- Series B, Apr 24, 2019, $34M — Spark Capital, Lululemon Athletica Inc., Lerer Hippeau Ventures, LionTree, Point72 Asset Management
- Series A, Feb 6, 2018, $10M — Primary Venture Partners, Spark Capital, First Round Capital, Lerer Hippeau Ventures, BoxGroup, Brainchild Holdings
- Seed, Dec 1, 2016, $3M — Lerer Hippeau Ventures

## Investors

- Lerer Hippeau Ventures — Seed, Series A, Series B
- Primary Venture Partners (https://capitalatlas.ai/funds/primary-venture-partners) — Series A
- Spark Capital — Series A, Series B
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series A
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Series A
- Brainchild Holdings (https://capitalatlas.ai/funds/brainchild-holdings) — Series A
- Lululemon Athletica Inc. — Series B
- LionTree (https://capitalatlas.ai/funds/liontree) — Series B
- Point72 Asset Management — Series B