# MIRROR FIT

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mirror-fit

- Industry: Travel & Leisure
- Headquarters: Tokyo, Japan
- Website: www.mirrorfit.jp
- Total disclosed funding: $4.3M
- Latest round: Series A (Feb 13, 2024)
- Investors on record: 5

## About

Based in Tokyo, Japan, and founded in 2020, Mirror Fit, operates as a provider of an electronic device that delivers digital media content and fitness-related information such as live concerts, lessons from sports instructors, or beauty experts. In September 2026, Mirrorfit Co., Ltd. raised JPY 250 million in venture funding from Koshidaka Holdings. and One Capital. As of September 2026, Huang Hao is the CEO of the company.

The company’s flagship product combines a large smart mirror with AI-driven posture feedback and game-like exercises to support users in achieving their fitness goals. The company’s smart mirror facilitates access to a wide range of exercise content, including over 400 videos and live sessions, tailored for various fitness levels. The AI technology helps users maintain proper form during workouts, while the mirror's integration with digital platforms enables real-time interaction with trainers and other users globally.

The company plans to use the September 2026 funds to expand its HITORI WELLNESS gym network, strengthen its operating platform, and advance MIRROR FIT development.

## Funding rounds

- Series A, Feb 13, 2024, $2M — One Capital, GOLDEN EGG Ventures
- Seed, Feb 2, 2023, $2.3M — Chiba Dojo, Kenedix Group, One Capital, Reazon Holdings
- Seed, Apr 18, 2022 — Chiba Dojo

## Investors

- Chiba Dojo (https://capitalatlas.ai/funds/chiba-dojo) — Seed
- Kenedix Group — Seed
- One Capital — Seed, Series A
- Reazon Holdings — Seed
- GOLDEN EGG Ventures (https://capitalatlas.ai/funds/golden-egg-ventures) — Series A