# Mirriad Advertising

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mirriad-advertising

- Industry: Internet
- Headquarters: London, UK
- Website: www.mirriad.com
- Total disclosed funding: $7.6M
- Latest round: Series B (Oct 14, 2008)
- Investors on record: 4

## About

Mirriad Advertising plc, based in the UK, specializes in virtual product placement and in-content advertising, utilizing advanced AI technology to integrate brands into premium media formats, enhancing viewer experience while offering new revenue streams for content creators.Mirriad Advertising plc is a London-based company that provides innovative in-content advertising solutions. Founded in 2007, the company has evolved its business strategy to focus primarily on virtual product placements across diverse media platforms. The current CEO, Stephan Beringer, leads the company, which has successfully raised GBP 6.30 mn in its most recent round of funding through a Private Placement/Follow on. Overall, Mirriad has completed 14 deals since its inception, with its most recent deal occurring on December 8, 2017, when it raised GBP 26.20 mn during its IPO, listing under the ticker symbol "MIRI" on the AIM market.Mirriad specializes in virtual product placement (VPP) and in-content advertising, leveraging advanced AI technology to seamlessly integrate brands into a variety of premium media, including television, streaming services, music, and influencer content. Their core service enables brands to reach consumers through non-intrusive advertising that enhances viewer experience while creating new revenue opportunities for content creators. Mirriad's diverse client base includes brands from various industries, such as L’Oreal, Lexus, Procter & Gamble, and Bell Media. The company's solutions address challenges in a fragmented media landscape, facilitating authentic connections between advertisers and target audiences, particularly in the United States, Canada, and the UK.In 2023, Mirriad generated revenue of GBP 2,242,815, with an EBITDA of -GBP 13,883,560. The company earns through partnerships and B2B transactions focused on in-content advertising solutions, implementing virtual product placements integrated into existing media assets. This model allows Mirriad to monetize its extensive library of over 4,000 hours of premium content, thus enhancing campaign effectiveness and audience engagement for advertisers.Mirriad plans to expand its innovative in-content advertising solutions further into the US, Canada, and the UK markets, leveraging recent funding to accelerate these efforts. The GBP 6.30 mn raised in May 2023 through a private placement will support the development of new products and services, enhancing their virtual product placement technology. The company continues to explore additional partnerships and content collaborations to solidify its market presence, aiming to release enhanced offerings by the end of 2024.

## Funding rounds

- Series B, Oct 14, 2008, $3.6M — Oxford Technology Management, West Midlands Enterprise, Seraphim Space Manager, London Seed Capital
- Series A, Sep 26, 2007, $4.1M — Oxford Technology Management, West Midlands Enterprise, Seraphim Space Manager, London Seed Capital

## Investors

- Oxford Technology Management (https://capitalatlas.ai/funds/oxford-technology-management) — Series A, Series B
- West Midlands Enterprise (https://capitalatlas.ai/funds/west-midlands-enterprise) — Series A, Series B
- Seraphim Space Manager (https://capitalatlas.ai/funds/seraphim-space-manager) — Series A, Series B
- London Seed Capital — Series A, Series B