# Mirra

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mirra

- Industry: Software
- Headquarters: US
- Website: https://mirra.co/home/overview
- Total disclosed funding: $8M
- Latest round: Series B (Mar 25, 2004)
- Investors on record: 3

## About

Mirra, Inc. is a specialized platform for acquiring and leasing domain names, enabling customers to easily purchase or lease digital assets for enhancing their online visibility.Founded in 2016 and headquartered in the US, Mirra, Inc. focuses on domain name acquisition and leasing services. The company has not undergone significant pivots or structural changes since its inception. Mirra, Inc. recently raised USD 8.00 mn in SERIES B funding from Sequoia Capital, Sunrise Capital Partners, and VSP Capital, marking its total fundraising at USD 8.00 mn with a current valuation of USD 27.64 mn.Mirra.co specializes in the acquisition and leasing of domain names, providing a streamlined platform for customers to either purchase or opt for a lease-to-own arrangement. The primary domain name, Mirra.co, is available for a direct purchase price of USD 2,988 or a leasing option at USD 109 per month. This service caters to a diverse clientele, including startups, entrepreneurs, and established businesses seeking to enhance their online presence. By facilitating secure transactions and providing support throughout the transfer process, Mirra.co aims to simplify the domain acquisition experience for users across North America, Europe, and parts of Asia, addressing common challenges faced in the domain purchasing landscape.Mirra.co generates revenue primarily through the sale and leasing of domain names, structured around two main offerings: a flat purchase price and a monthly leasing fee. A typical transaction could involve a customer selecting the lease-to-own option, resulting in monthly payments of USD 109 until the total purchase price is fulfilled. This model allows for flexibility and accessibility, appealing to a broad range of consumers. Revenue is derived directly from individuals and businesses looking to invest in digital assets for branding and online visibility, with the company’s pricing strategy positioning it competitively within the market.Mirra, Inc. plans to leverage its recent USD 8.00 mn raised in SERIES B funding to design and launch new domain offerings, enhancing its product portfolio in the near future. The company is also targeting expansion into new geographic regions, specifically Asia and Europe, by the end of 2024. The funding will support the development of new features and marketing initiatives aimed at capturing a broader customer base, ensuring that Mirra.co remains competitive in the rapidly evolving domain name market.

## Funding rounds

- Series B, Mar 25, 2004, $8M — Hong Shan, Sunrise Capital Partners, VSP Capital

## Investors

- Hong Shan — Series B
- Sunrise Capital Partners — Series B
- VSP Capital (https://capitalatlas.ai/funds/vsp-capital) — Series B