# Miro AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/miro-ai

- Industry: Software
- Headquarters: Grand Haven, US
- Website: www.miro.io
- Total disclosed funding: $0.1M
- Latest round: Seed (Dec 19, 2018)
- Investors on record: 3

## About

Based in Michigan, US, ESCHR Holdings LTD operates in the sports technology sector, providing innovative solutions that enhance the efficiency of media management and digital asset distribution for sports organizations.Founded in 2017 in Grand Haven, Michigan, ESCHR Holdings LTD specializes in developing advanced technology for the sports industry. The company has executed a total of 4 deals, with its most recent being an Angel round on July 11, 2023, where it raised USD 0.120 mn from investors like Artesian and Orbit Startups. Jamie Wilde, the founder, has a history in technology-driven ventures, furthering the company's mission to innovate in media curation.ESCHR Holdings LTD's main offering, +AI Vision, is an artificial intelligence platform that automates the tagging and organization of digital media for the sports sector. This solution is designed for fast-paced environments, instantly identifying and categorizing players, teams, sponsors, and scenes from media captured during events. It is particularly valuable for high-volume media scenarios, supporting clients like sports organizations and media partners within the NHL across North America and Europe.The company employs a subscription-based revenue model where clients, including sports teams and media organizations, pay for access to the +AI Vision platform. Partnerships are structured to facilitate real-time access to tagged media, allowing clients to enhance their content distribution efficiently. The agreements are tailored on a B2B basis, supporting a variety of pricing plans aligned with the needs of different organizations.In July 2023, ESCHR Holdings LTD acquired Miro AI, with the aim of further developing short-form sports curation. This acquisition will support their growth strategy by expanding their product offerings. The company plans to leverage this new asset to enhance its capabilities in the sports media sector, targeting new geographic markets and expanding its reach in the sports technology landscape.

## Funding rounds

- Seed, Dec 19, 2018 — SOSV
- Angel, Aug 10, 2018, $0.1M — SOSV, Artesian, Orbit Ventures

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Angel, Seed
- Artesian (https://capitalatlas.ai/funds/artesian) — Angel
- Orbit Ventures (https://capitalatlas.ai/funds/orbit-ventures) — Angel