# Minted

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/minted

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.minted.com
- Total disclosed funding: $295M
- Latest round: Series E (Sep 14, 2018)
- Investors on record: 8

## About

Minted is a U.S.-based platform that connects independent artists with consumers seeking premium personalized stationery and decor for significant life events.Minted, LLC, founded in 2007, specializes in offering unique design products created by a community of independent artists. The company is headquartered in San Francisco, US. Its founders include Akshay Petta, Anella Bokhari, Elliot Parnham, Hamzah Almasyabi, Lilith Lenihan, Mariam Naficy, Melissa Kim, Pawel Kruk, Robert Leach, Shahid Munir, and Valentina Marianetti. The latest funding round occurred on September 14, 2018, when Minted raised USD 208.330 mn in Series E funding led by Permira and T. Rowe Price, bringing the total amount raised to USD 208.330 mn and achieving a current company valuation of USD 635.873 mn.Minted specializes in premium stationery and personalized products, focusing on wedding invitations, save the dates, and greeting cards. Designed by independent artists, Minted's offerings provide high-quality customizable options for various life events. The company serves clients across the U.S. and has expanded into international markets, including Canada and the United Kingdom, delivering curated products that enhance personal celebration.Minted generates revenue through direct-to-consumer sales of custom stationery and art products via its online platform. Customers can select and personalize designs, which are printed and shipped directly. The pricing structure varies based on the complexity of the items, with flagship products such as wedding invitations accounting for a significant revenue portion. Additionally, a membership program provides subscribers with exclusive discounts, promoting customer loyalty and repeat purchases while aligning with the company's commitment to quality craftsmanship and artist support.Minted plans to leverage its recent Series E funding of USD 208.330 mn, raised in December 2018, to support the development of new product lines and enhance its online platform. The company is also focusing on expanding into new markets, targeting regions such as Europe and Australia to increase its international presence. These initiatives are aimed at solidifying Minted's position in the customizable stationery market and attracting a broader customer base.

## Funding rounds

- Series E, Sep 14, 2018, $208M — Permira, T Rowe Price
- Series D, Jul 24, 2014, $38M — TCV, Norwest Venture Partners
- Series C, Oct 2, 2013, $41M — Benchmark, TCV, Allen & Company
- Series B, May 13, 2011, $5.5M — Benchmark, Menlo Ventures, Ridge Ventures
- Series A, Sep 1, 2008, $2.1M — Ridge Ventures

## Investors

- Ridge Ventures (https://capitalatlas.ai/funds/ridge-ventures) — Series A, Series B
- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series B, Series C
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series B
- TCV (https://capitalatlas.ai/funds/tcv) — Series C, Series D
- Allen & Company — Series C
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series D
- Permira (https://capitalatlas.ai/funds/permira) — Series E
- T Rowe Price (https://capitalatlas.ai/funds/t-rowe-price) — Series E