# Mint Apartment Cleaning

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mint-apartment-cleaning

- Industry: Consumer Services
- Headquarters: Chicago, US
- Website: www.theminte.com
- Total disclosed funding: $4.5M
- Latest round: Seed (Nov 2, 2018)
- Investors on record: 8

## About

Mint Apartment Cleaning, Inc. specializes in professional cleaning solutions for apartment homes, providing a variety of housekeeping services tailored to meet the needs of residents and property managers across the United States.Mint Apartment Cleaning, Inc. was founded in 2017 and operates out of Chicago, US. The company provides cleaning services specifically designed for apartment living. In August 2021, Mint was acquired by Spruce Services, Inc., a move that marks a significant shift in its operational strategy. The company is led by CEO Joanna Gornikowski and was founded by Kathleen Wilson, who has a history of entrepreneurship prior to establishing Mint. The latest funding round was a Seed round in which the company raised USD 2.25 mn, led by Dundee Venture Capital, contributing to a total amount raised of USD 2.25 mn over four deals.Mint Apartment Cleaning offers a wide range of housekeeping services, including whole-house cleaning, single-room requests, and specialized tasks such as carpet deodorizing and oven cleaning. The company focuses on providing convenience and quality to both homeowners and renters. With a client base of over 450,000 apartment homes, Mint aims to alleviate the everyday maintenance burdens faced by residents, particularly in urban multi-family housing markets. Following its acquisition by Spruce, Mint plans to integrate additional service capabilities to enhance customer satisfaction.Mint generates revenue through a direct-to-consumer model, primarily via subscription-based services for cleaning and housekeeping solutions. Clients can utilize the Spruce app for scheduling and managing their service requests. Service packages include options like Premium Cleaning for deep cleans and Signature Cleaning for hotel-style services. The pricing structures are flexible, catering to both one-time and recurring service needs. By integrating The Minte’s customer base, Mint aims to boost its revenue potential through expanded offerings and enhanced customer engagement.Following the acquisition by Spruce Services, the company is currently exploring new market expansions and product offerings. While specific new products are under design, details regarding release dates remain forthcoming. The company is primarily targeting additional urban centers across the United States for its expansion plans. The recent Seed funding of USD 2.25 mn will support these initiatives, allowing Mint to enhance its service capabilities and broaden its reach following the acquisition completed in August 2021.

## Funding rounds

- Seed, Nov 2, 2018, $2.3M — Dundee Venture Capital, Revolution Ventures, Math Venture Partners, Blue Note Ventures, Network Ventures, M25, Firebrand, Sandalphon Capital
- Seed, Mar 5, 2018 — Sandalphon Capital
- Seed, Feb 1, 2018, $2.3M — Dundee Venture Capital

## Investors

- Dundee Venture Capital (https://capitalatlas.ai/funds/dundee-venture-capital) — Seed
- Sandalphon Capital (https://capitalatlas.ai/funds/sandalphon-capital) — Seed
- Revolution Ventures (https://capitalatlas.ai/funds/revolution-ventures) — Seed
- Math Venture Partners (https://capitalatlas.ai/funds/math-venture-partners) — Seed
- Blue Note Ventures (https://capitalatlas.ai/funds/blue-note-ventures) — Seed
- Network Ventures (https://capitalatlas.ai/funds/network-ventures) — Seed
- M25 (https://capitalatlas.ai/funds/m25) — Seed
- Firebrand (https://capitalatlas.ai/funds/firebrand) — Seed