# Minodes

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/minodes

- Industry: Software
- Headquarters: Berlin, Germany
- Website: www.minodes.com
- Total disclosed funding: $1.4M
- Latest round: Series A (Jun 19, 2015)
- Investors on record: 4

## About

Minodes GmbH is a retail analytics company specializing in advanced solutions that integrate online and offline consumer interactions to enhance the retail experience and improve customer engagement.Founded in 2013 in Berlin, Germany, Minodes GmbH focuses on retail analytics, providing businesses with insights into consumer behavior. In May 2017, Telefónica Germany NEXT GmbH acquired Minodes GmbH. The company has successfully closed 5 deals to date, with its latest funding round being Series A, where it raised EUR 3.55 mn led by Market Tech Holdings. The total amount raised by Minodes amounts to EUR 3.55 mn, with a current company valuation of EUR 14.879 mn.Minodes specializes in providing advanced analytics solutions designed to enhance the retail experience by integrating online and offline customer interactions. The company's core offerings revolve around smart retail solutions that deliver insights into consumer behavior, enabling businesses to refine their marketing strategies and optimize customer loyalty. Minodes captures comprehensive data on the customer journey, particularly focusing on interactions that occur before and during in-store transactions. These services are tailored for retailers aiming to increase foot traffic, enhance visitor engagement, and drive sales conversions, leveraging data from 46 million mobile connections to inform its analytics for diverse retail clients in the European market.Minodes generates revenue through a structured model that includes partnerships with retail businesses, leveraging subscription-based analytics services tailored to client needs. Clients engage with Minodes to access detailed reports and recommendations derived from extensive mobile data, which informs strategic decisions regarding customer engagement and marketing efforts. In 2019, the company reported a revenue of EUR 8,285,835,180.10 and an EBITDA of EUR 2,566,716,344.50, reflecting its robust service offerings that cater to various business sizes and needs.Minodes GmbH plans to expand its product offerings and enhance service capabilities, particularly focusing on new analytics solutions that cater to evolving retail needs. The company is targeting expansion into new geographic regions, specifically aiming to enter additional markets within Europe by 2025. Recent funding from the Series A round will be utilized to support these growth initiatives, particularly in developing new features and enhancing their analytics platform to further improve client service and insights. In May 2017, Telefónica Germany NEXT GmbH acquired Minodes GmbH, which may influence future product innovations and market strategies.

## Funding rounds

- Series A, Jun 19, 2015, $1.4M — KfW Banking Group, Project A, Berlin Technologie Holding, Alma Ventures
- Series A, Mar 27, 2014 — Project A, Berlin Technologie Holding

## Investors

- Project A (https://capitalatlas.ai/funds/project-a) — Series A
- Berlin Technologie Holding (https://capitalatlas.ai/funds/berlin-technologie-holding) — Series A
- KfW Banking Group — Series A
- Alma Ventures (https://capitalatlas.ai/funds/alma-ventures) — Series A