# Minnano Shashoku Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/minnano-shashoku-co

- Industry: Food
- Headquarters: Tokyo, Japan
- Website: https://minshoku.jp
- Total disclosed funding: $0.8M
- Latest round: Seed (Dec 24, 2025)
- Investors on record: 1

## About

Based in Japan, Minnano Shashoku Co., Ltd. specializes in creating high-quality food and beverage products rooted in traditional Japanese cuisine, serving both local and international markets.Founded in 2024, Minnano Shashoku Co., Ltd. operates from its headquarters in Tokyo, Japan. The company was established to provide authentic Japanese meals and has not undergone any major pivots or changes in business operations. The latest funding round was a Seed round raised on December 24, 2025, totaling JPY 120 million with Lotte Ventures Japan as the lead investor, bringing the total amount raised to JPY 120 million. The company has completed 1 deal to date.Minnano Shashoku Co., Ltd. offers a diverse range of packaged meals and ready-to-eat options emphasizing authentic Japanese flavors and nutritional value. Their products cater to busy consumers and institutions alike, with a strong presence in North America and Europe, where they meet the increasing demand for convenient Asian culinary experiences. The company's offerings have gained traction among health-conscious consumers and food enthusiasts looking for quality meal solutions.The revenue model of Minnano Shashoku Co., Ltd. relies on direct-to-consumer sales and partnerships with retail outlets. Their products are distributed through both wholesale and retail channels, allowing them to effectively reach various consumer segments. Customers can purchase items individually or through subscription services, ensuring regular deliveries and fostering customer loyalty. Their flagship products, known for their quality, significantly contribute to overall sales, as the company implements strategic pricing plans to attract a wide customer base while maintaining profitability.With the recent Seed funding of JPY 120 million raised on December 24, 2025, Minnano Shashoku Co., Ltd. plans to enhance its partnerships with restaurants, improve customer experiences, strengthen marketing efforts, and recruit key personnel for organizational growth. The company is also focused on expanding its product line and entering new markets, aiming to reach a broader audience by leveraging this funding to support these initiatives.

## Funding rounds

- Seed, Dec 24, 2025, $0.8M — Lotte Ventures Japan

## Investors

- Lotte Ventures Japan (https://capitalatlas.ai/funds/lotte-ventures-japan) — Seed