# Minimalist

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/minimalist

- Industry: Consumer Products
- Headquarters: Jaipur, India
- Website: www.beminimalist.co/
- Total disclosed funding: $13M
- Latest round: Series A (Jul 23, 2021)
- Investors on record: 4

## About

Minimalist is an Indian skincare and haircare brand dedicated to delivering high-quality, scientifically formulated products tailored to diverse consumer needs, including anti-aging, sensitive skin, and dandruff solutions.Founded in 2020 by Chirag Gander, Jeff Lightfoot, Mohit Yadav, Rahul Yadav, and Sahil Vaidya, Minimalist specializes in skincare and haircare solutions. The company is headquartered in Jaipur, India, and has completed a total of 4 deals. On January 22, 2025, Hindustan Unilever Limited agreed to fully acquire Minimalist from Peak XV Partners, Sequoia Capital, and Unilever Ventures for USD 825.22 mn, signifying its strategic importance in the premium beauty market. The latest funding round was a TRADE SALE, leading to a company valuation of USD 29,950.00 mn.Minimalist specializes in providing a range of skincare and haircare products designed to address various skin and hair concerns through scientifically-backed formulations. Their core offerings include a retinol serum aimed at anti-aging, an anti-dandruff shampoo featuring a 3% concentration, and a moisturizer formulated specifically for sensitive skin to soothe irritation and strengthen the skin barrier. The company also provides a lightweight toner using hypochlorous acid to combat acne and redness, alongside a hair mask that prevents breakage and enhances manageability. Minimalist's products cater to a diverse clientele, primarily targeting individuals with oily, sensitive, or problematic skin. Their offerings are marketed and sold directly to consumers in multiple geographical regions, enabling them to reach a broad audience seeking authentic, effective beauty solutions.Minimalist generates revenue through direct-to-consumer sales of its skincare and haircare products, leveraging an online platform for transactions. In 2023, the company's revenue amounted to USD 22.90 mn, with an EBITDA of USD 889,423.80. Customers typically purchase items individually, with specific products such as the retinol serum and anti-dandruff shampoo forming key components of their skincare routines. The company adopts a straightforward pricing structure, enabling consumers to purchase products without any intermediary retailers or wholesalers, fostering customer loyalty through quality offerings.Following its acquisition in January 2025 by Hindustan Unilever Limited, Minimalist is positioned for significant growth in the beauty and wellness sectors, focusing on enhancing its portfolio in premium market segments. The company plans to expand its product line with new formulations aimed at specific skin types and concerns, targeting release dates within the next two years. Furthermore, Minimalist intends to penetrate international markets, particularly in Southeast Asia and Europe, by 2026, capitalizing on the recent funding to bolster marketing efforts and product development.

## Funding rounds

- Series A, Jul 23, 2021, $11M — Hong Shan, Unilever Ventures, SURGE Ventures
- Seed, Sep 24, 2019, $2M — Surge

## Investors

- Surge (https://capitalatlas.ai/funds/surge) — Seed
- Hong Shan — Series A
- Unilever Ventures (https://capitalatlas.ai/funds/unilever-ventures) — Series A
- SURGE Ventures (https://capitalatlas.ai/funds/surge-ventures) — Series A