# Miniluxe

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/miniluxe

- Industry: Consumer Products
- Headquarters: Boston, US
- Website: www.miniluxe.com
- Total disclosed funding: $23M
- Latest round: Series C (Oct 7, 2014)
- Investors on record: 7

## About

Miniluxe is a beauty services company specializing in premium nail care and waxing, known for its commitment to clean and healthy beauty practices.Miniluxe, founded in 2006 in Boston, US, focuses on providing high-quality nail and waxing services. The company has successfully raised USD 23.00 mn in SERIES C funding on October 7, 2014, led by Horowitz Group, with participation from several investors. The founders, Anthony Tjan and John Hamel, have a history of entrepreneurial ventures that contribute to the company's strategic direction. The company operates primarily in the United States, targeting urban centers with strong demand for beauty services.Miniluxe specializes in high-quality nail care and waxing services, positioning itself as a leading player in the beauty industry. The company offers a range of core products, including Pure Polish, which is noted for being free from toxic ingredients, and an array of nail care products such as cuticle oils and strengthening treatments. In addition to nail care, Miniluxe provides waxing services delivered by trained professionals referred to as “editors,” who ensure a clean and empowering experience. The brand targets customers seeking clean and healthy beauty solutions, catering to a diverse clientele that values self-expression and wellness. Miniluxe's products and services are available primarily in the United States, with a focus on urban centers where there is a growing demand for high-quality beauty services.Miniluxe generates revenue through direct-to-consumer transactions, particularly in its nail and waxing services and product sales. Customers can engage with the brand through in-studio services or by purchasing products online, including its flagship offerings like Pure Polish and various nail care kits. The transaction structure involves one-time purchases as well as potential repeat customers who are likely to return for services like manicures, pedicures, and waxing. Pricing strategies for individual products and services reflect the premium positioning of the brand, appealing to a demographic willing to invest in their self-care routines. The company's revenue model focuses on providing exceptional service and products that foster customer loyalty and repeat business.Miniluxe plans to leverage its recent funding of USD 23.00 mn from the SERIES C round to expand its product offerings and geographic reach. The company is currently designing new products aimed at enhancing customer experience in beauty services, with anticipated launches in the coming months. Additionally, Miniluxe is looking to penetrate new markets beyond its current urban centers, focusing on expansion efforts slated for 2025. The funding will be used to support product development as well as market entry strategies.

## Funding rounds

- Series C, Oct 7, 2014, $23M — Cue Ball Capital, Beechwood Capital, Murano Group, Valley Oak Investments, Horowitz Group, Silverado Interests, Barrier Island Capital Management

## Investors

- Cue Ball Capital (https://capitalatlas.ai/funds/cue-ball-capital) — Series C
- Beechwood Capital (https://capitalatlas.ai/funds/beechwood-capital) — Series C
- Murano Group — Series C
- Valley Oak Investments (https://capitalatlas.ai/funds/valley-oak-investments) — Series C
- Horowitz Group — Series C
- Silverado Interests — Series C
- Barrier Island Capital Management — Series C