# MindSnacks

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mindsnacks

- Industry: Software
- Headquarters: Rensselaer, US
- Website: www.mindsnacks.com
- Total disclosed funding: $7.7M
- Latest round: Series A (Aug 2, 2012)
- Investors on record: 8

## About

MindSnacks is an innovative educational technology company that specializes in cognitive skill enhancement through engaging mobile applications, aimed at improving users' learning outcomes and productivity.MindSnacks, founded in 2010 in Rensselaer, US, develops mobile applications that focus on cognitive skill improvement. The company was co-founded by Jesse Pickard, who has previously engaged in entrepreneurial ventures. In August 2012, MindSnacks raised USD 6.5 million in Series A financing from Sequoia Capital, marking the latest round of funding and bringing total capital raised to USD 6.5 million.MindSnacks offers a suite of brain training applications designed to enhance cognitive skills through personalized lessons. The primary product, Elevate, is a mobile app featuring exercises that target reading comprehension, math skills, writing, and processing speed. These exercises are tailored to individual user performance and adapt to ensure optimal engagement and development. The app serves a diverse audience, including students and professionals, across markets like the United States, Canada, the United Kingdom, and Australia.MindSnacks generates revenue mainly through subscription-based models, providing various access tiers to its brain training platform. Users typically subscribe on a monthly or annual basis, with pricing plans catering to different needs. The Elevate app is available on both iOS and Android platforms, allowing for direct-to-consumer sales through the app or website.Moving forward, MindSnacks plans to utilize the USD 6.5 million raised in August 2012 to enhance its product offerings and expand into new markets. The company is actively working on developing new features for the Elevate app, with anticipated launches in the next year. Additionally, they aim to enter new geographic regions, focusing on expanding their presence in Europe and Asia by the end of 2014.

## Funding rounds

- Series A, Aug 2, 2012, $6.5M — Hong Shan
- Seed, Mar 10, 2011, $1.2M — Felicis Ventures, 500 Global, DreamIt Ventures, Eniac Ventures, StartupAngel, Collaborative Fund, Startl

## Investors

- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- DreamIt Ventures (https://capitalatlas.ai/funds/dreamit-ventures) — Seed
- Eniac Ventures (https://capitalatlas.ai/funds/eniac-ventures) — Seed
- StartupAngel — Seed
- Collaborative Fund (https://capitalatlas.ai/funds/collaborative-fund) — Seed
- Startl — Seed
- Hong Shan — Series A