# Mindprober

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mindprober-s-a

- Industry: Media
- Headquarters: Portugal
- Website: http://www.mindproberlabs.com
- Total disclosed funding: $5.5M
- Latest round: Series A (Oct 9, 2022)
- Investors on record: 1

## About

Based in Portugal, and founded in 2016 by its CEO Pedro Almeida and CTO Nuno Dias, Mindprober S.A. operates as a real-time, physiological, and behavioral analytics media testing platform that allows testing multimedia content from viewer's own living rooms. In October 2022, MindProber raised EUR 5.6 million in series A funding led by Iberis Capital.

Mindprober S.A.'s product offering includes PALM - live monitoring with sports editing optimization, ad placement, timeline analysis, biometric and declarative responses, and custom questionnaires; Advertising effectiveness and campaign tracking; and content development with pre-testing, live data collection, and computer vision-assisted detection for broadcasters, producers, media agencies, brands, market research agencies, and sports organizations.

## Funding rounds

- Series A, Oct 9, 2022, $5.5M — Iberis Capital

## Investors

- Iberis Capital (https://capitalatlas.ai/funds/iberis-capital) — Series A