# Mindful Chef

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mindful-chef

- Industry: Internet
- Headquarters: London, UK
- Website: www.mindfulchef.com
- Total disclosed funding: $12M
- Latest round: Series A (Dec 22, 2018)
- Investors on record: 3

## About

Mindful Chef Ltd. is a UK-based meal kit delivery service that specializes in fresh, pre-portioned ingredients tailored for health-conscious consumers seeking convenient cooking solutions.Founded in 2015, Mindful Chef Ltd. is a London-based meal kit service that focuses on delivering healthy, pre-portioned meals to customers across the UK. The company was established by Giles Humphries, Myles Hopper, and Robert Grieg-Gran. Tim Lee serves as the CEO. In December 2020, Mindful Chef Ltd. raised GBP 8.37 million in a Series B funding round, valuing the company at GBP 193.28 million post-money. The firm has engaged in a total of 5 deals since its inception, with the most recent deal occurring on December 1, 2020.Mindful Chef's primary offerings consist of fresh, pre-portioned meal kits catering to health-conscious consumers. The company provides a fully flexible subscription service allowing customers to select from 24 diverse recipes each week, accommodating various dietary preferences such as vegetarian and gluten-free. Designed to minimize food waste, the recipes can be prepared in as little as 15 minutes, and the company boasts a customer base of over 400,000 individuals across the UK who appreciate the convenience and ethical sourcing of the ingredients.In 2023, Mindful Chef achieved a revenue of GBP 63,337,822.1 and reported an EBITDA of GBP 2,383,407.1. The company's revenue is generated primarily through its subscription-based meal kit delivery service, allowing customers to customize their orders, which fosters customer loyalty and encourages recurring revenue. Mindful Chef's social responsibility initiatives include donating a meal to a child in need for each box sold, adding value to its brand and operations.Following the Series B funding round in December 2020, which raised GBP 8.37 million, Mindful Chef plans to leverage these resources to enhance its product offerings and expand its market reach. The company is currently exploring the launch of new meal kit options and aims to penetrate additional geographic regions within the UK by the end of 2023. The fresh capital will also support marketing efforts to attract new customers and enhance operational efficiency.

## Funding rounds

- Series A, Dec 22, 2018, $7.7M — Piper
- Seed, Oct 25, 2017, $2.6M — Crowdcube
- Seed, Sep 7, 2016, $1.3M — Republic

## Investors

- Republic — Seed
- Crowdcube (https://capitalatlas.ai/funds/crowdcube) — Seed
- Piper (https://capitalatlas.ai/funds/piper) — Series A