# MiMoni

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mimoni

- Industry: Financial Services
- Headquarters: Mexico City, Mexico
- Website: www.mimoni.com
- Total disclosed funding: $21M
- Latest round: Series B (Sep 7, 2011)
- Investors on record: 4

## About

MiMoni is a digital marketing platform that connects brands, influencers, and consumers, facilitating marketing collaborations and exclusive savings through an interactive platform.Founded in 2008 in Mexico City, Mexico, MiMoni operates as a digital marketing platform. The company was established by Olimpo Alvarado and Ricardo Mendiguren. MiMoni raised USD 13.75 mn in a Series B funding round on September 7, 2011, led by Omidyar Network and Ignia Partners, with participation from Bay Partners and Storm Ventures. The total amount raised by the company stands at USD 13.75 mn.MiMoni specializes in connecting brands, influencers, and shoppers through a digital platform that facilitates marketing collaborations and exclusive savings. The company’s core offerings include influencer marketing services that empower brands to partner with a diverse network of over 650 influencers and 700 bloggers, enabling businesses to reach targeted audiences effectively. The platform primarily serves clients in North America and Europe, focusing on maximizing engagement and return on investment through meticulously curated marketing campaigns.MiMoni generates revenue by facilitating transactions between brands and influencers, and through the distribution of promotional materials to consumers. The company operates on a commission-based model, with reported commission earnings exceeding USD 300,000 for its partners. Additionally, MiMoni offers subscription services for brands that wish to maintain ongoing collaborations with influencers, ensuring consistent promotional efforts.MiMoni plans to enhance its platform by launching new features designed to improve user experience and engagement. The company aims to expand its operations into the Latin American market by 2024, targeting countries such as Brazil and Argentina. The recent funding of USD 13.75 mn will be utilized to support these initiatives, including technological enhancements and marketing strategies to attract new clients.

## Funding rounds

- Series B, Sep 7, 2011, $14M — Bay Partners, Storm Ventures, IGNIA Partners, Omidyar Network
- Series A, May 10, 2010, $7M — Bay Partners, Storm Ventures, IGNIA Partners

## Investors

- Bay Partners (https://capitalatlas.ai/funds/bay-partners) — Series A, Series B
- Storm Ventures (https://capitalatlas.ai/funds/storm-ventures) — Series A, Series B
- IGNIA Partners (https://capitalatlas.ai/funds/ignia-partners) — Series A, Series B
- Omidyar Network (https://capitalatlas.ai/funds/omidyar-network) — Series B