# Mimica Automation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mimica-automation

- Industry: Software
- Headquarters: London, UK
- Website: www.mimica.ai
- Total disclosed funding: $26M
- Latest round: Series B (Jul 31, 2025)
- Investors on record: 4

## About

Based in the UK, Mimica Automation Ltd offers advanced process intelligence solutions, focusing on task mining and workflow optimization for organizations seeking to enhance operational efficiency and decision-making capabilities.Mimica Automation Ltd, founded in 2018 and headquartered in London, UK, specializes in providing process intelligence solutions. The company has successfully completed 4 deals, with its latest funding round being a Series B that raised USD 26.20 mn led by Paladin Capital Group, alongside other investors such as Entrepreneur First, Khosla Ventures, and LGVP Management. The firm was established by individuals with a vision to improve workflow efficiencies through innovative technology.Mimica Automation Ltd specializes in process intelligence and task mining, offering a sophisticated platform that records and analyzes user interactions across desktop applications. Their core product enables organizations to capture every click, keystroke, and action performed by employees, providing unprecedented visibility into workflow efficiencies and inefficiencies. This functionality is tailored to enhance decision-making by identifying process improvement opportunities, thereby streamlining operations and maximizing return on investment (ROI). Mimica serves a diverse clientele, including large enterprises across various sectors such as finance, insurance, and pharmaceuticals, with a focus on organizations that have complex, multi-departmental processes. The company's products cater to markets in North America, Europe, and Asia, effectively addressing the needs of businesses striving for operational excellence and digital transformation.Mimica’s revenue model is structured around a subscription-based service for its process intelligence platform, which includes a 14-day free proof of concept to prospective clients. This allows businesses to trial the software and observe its impact on process efficiency before committing to a full subscription. The pricing structure is designed to accommodate organizations of varying sizes, particularly those with substantial transformation ambitions in sectors such as finance and operations. Transactions typically involve direct B2B engagements, where companies integrate Mimica's solutions into their existing infrastructures, facilitating a seamless transition towards enhanced workflow automation. The company's flagship service not only improves productivity but also generates detailed analytics that assist in aligning teams with optimized process models, ultimately contributing to substantial cost savings for their clients.Mimica Automation Ltd plans to leverage its recent funding of USD 26.20 mn from its Series B round to further enhance its product offerings and expand into new geographic regions. The company aims to develop additional functionalities within its process intelligence platform, with new product launches expected later this year. Moreover, Mimica is targeting expansion into new markets across Europe and Asia by 2025, focusing on sectors such as finance and healthcare, to capture a broader client base and increase its market footprint.

## Funding rounds

- Series B, Jul 31, 2025, $26M — Paladin Capital Group, Khosla Ventures, Entrepreneur First, LGVP Management

## Investors

- Paladin Capital Group (https://capitalatlas.ai/funds/paladin-capital-group) — Series B
- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Series B
- Entrepreneur First (https://capitalatlas.ai/funds/entrepreneur-first) — Series B
- LGVP Management (https://capitalatlas.ai/funds/lgvp-management) — Series B