# MILLY ROCK Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/milly-rock-group

- Industry: Media
- Headquarters: Beijing, China
- Total disclosed funding: $10M
- Latest round: Series A (Dec 16, 2021)
- Investors on record: 4

## About

Based in Beijing, China, and established in 2021, MILLY ROCK Group is a media company that operates as a fashion brand incubation platform. The company founder is Mr.Jiahuan Xia, who served as co-founder of shoe buyer store Solestage that raised Bubble Mart's investment, and has more than 3.17 million fans in its Douyin account of Xia Jiahuan Green. The company's brand supply chain established in Guangzhou, Shanghai, Hangzhou, China. The company adopts multi-channel network (MCN) business model. It's sales channel includes offline buyer stores, online stores, such as Tmall store, Douyin store.

The company operates as a fashion brand incubation platform that provides internet celebrity account creation, products design, production, marketing, and channels. The company get 8 brand operation rights and trademark ownerships. Moreover, the company has cooperation with 9 internet celebrities. The company incubated brand include Autumn Daze, CEEC, LVXWA, Milly Rock, Henry Burch & Nick Burch. 

The company plans to R&D products, to cooperates with internet celebrity, and to build team. Moreover, the company plans to release new products of the brand of Milly Rock in May 2022.

## Funding rounds

- Series A, Dec 16, 2021, $10M — BAI Capital, Plum Ventures, Gaea Mobile
- Angel, Jul 6, 2021 — UpHonest Capital

## Investors

- UpHonest Capital (https://capitalatlas.ai/funds/uphonest-capital) — Angel
- BAI Capital (https://capitalatlas.ai/funds/bai-capital) — Series A
- Plum Ventures (https://capitalatlas.ai/funds/plum-ventures) — Series A
- Gaea Mobile — Series A