# MILLIONS.co

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/millions-co

- Industry: Internet
- Headquarters: Ottawa, Canada
- Website: www.millions.co
- Total disclosed funding: $10M
- Latest round: Series A (Sep 14, 2021)
- Investors on record: 1

## About

MILLIONS.co Inc. is a digital platform that connects athletes, creators, and fans, facilitating the sale of athlete-owned products and unique experiences while promoting engagement through live events and interactive content.Founded in 2020 and headquartered in Ottawa, Canada, MILLIONS.co Inc. operates a digital marketplace for the sports community, providing a platform for athletes and creators to monetize their brands. The company raised CAD 12.6 million in Series A funding on September 14, 2021, led by Volition Capital. Founders Brandon Austin, Bruce Buffer, and Scott Whitteker have created a noteworthy platform that has attracted investor interest, with a total of 1 deal completed to date.MILLIONS.co offers a comprehensive platform designed to connect athletes, creators, and fans within the sports community. Its core product is a digital marketplace where users can shop for athlete-owned products, including custom merchandise, memorabilia, and unique experiences directly from their favorite sports figures. The platform facilitates live streaming events, podcasts, and interactive fan Q&A sessions, allowing creators to deepen their engagement with audiences. This service is accessible through a mobile app available on both iOS and Android, enabling users to participate in events and purchase products seamlessly. MILLIONS.co targets a global audience, with a particular focus on the United States, enabling athletes and creators from various sports to monetize their brands and foster connections with fans.MILLIONS.co generates revenue through multiple business models, primarily focusing on direct-to-consumer transactions and partnerships with athletes and creators. Users can create accounts to host events on the platform, offering both free streaming options and paid-per-view (PPV) events. The structure supports promotional codes and content marketing assistance, enhancing user engagement and incentivizing purchases. Revenue streams include a percentage from merchandise sales and fees associated with hosting events. The diverse offerings available ensure multiple avenues for revenue generation, catering to both individual consumers and organizations looking to enhance their outreach within the sports community.MILLIONS.co Inc. plans to leverage its recent funding of CAD 12.6 million from the Series A round to accelerate growth through key hires, market expansion, and enhancements to platform functionality. The company aims to launch new products that enhance user experience in the near future. Target markets for expansion include broader geographic regions in North America, with specific initiatives to reach a wider audience by the end of 2022.

## Funding rounds

- Series A, Sep 14, 2021, $10M — Volition Capital

## Investors

- Volition Capital (https://capitalatlas.ai/funds/volition-capital) — Series A