# Millennial Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/millennial-media

- Industry: Software
- Headquarters: Baltimore, US
- Website: www.millennialmedia.com
- Total disclosed funding: $38M
- Latest round: Series C (Nov 13, 2009)
- Investors on record: 5

## About

Millennial Media Inc. is a digital advertising company specializing in mobile advertising solutions, enabling brands to connect with consumers via innovative mobile and online platforms.Founded in 2006 in Baltimore, US, Millennial Media Inc. focuses on mobile advertising solutions. In March 2012, the company raised USD 132.6 mn through its IPO, pricing shares at USD 13 each. The firm transitioned to a subsidiary of AOL Inc. after being acquired for USD 250 mn in September 2015. The founder, Steven Butterfield, has a history in the tech industry, contributing to Millennial Media’s development until its acquisition. The company has completed a total of 8 deals, with the most recent occurring on March 28, 2012, which was the IPO.Millennial Media Inc. provides a range of digital advertising solutions focused on mobile platforms. The company offers services such as programmatic advertising, targeted ad placements, and analytics to help brands effectively reach their audience. These offerings support various advertisers by enhancing their visibility and engagement with consumers across mobile devices.In the most recent financial year, 2014, Millennial Media Inc. reported a revenue of USD 296.16 mn, while its EBITDA for the same year was -USD 131.98 mn.Millennial Media Inc. plans to enhance its product offerings and expand into new markets following its acquisition by AOL Inc. The company is looking to develop new mobile advertising products and improve its programmatic capabilities. With the funding raised through its IPO and acquisition, Millennial Media aims to strengthen its market presence and improve technology to better serve clients. The latest significant funding event, a Trade Sale in September 2015, will support these initiatives as the company continues to adapt within the evolving digital advertising landscape.

## Funding rounds

- Series C, Nov 13, 2009, $16M — CRV, Columbia Capital, New Enterprise Associates, Bessemer Venture Partners
- Series B, Nov 5, 2007, $15M — CRV, Columbia Capital, Bessemer Venture Partners
- Series A, Jan 17, 2007, $6.3M — Columbia Capital, Bessemer Venture Partners, Acta Capital
- Series A, Aug 3, 2006, $1M — Columbia Capital, Bessemer Venture Partners

## Investors

- Columbia Capital (https://capitalatlas.ai/funds/columbia-capital) — Series A, Series B, Series C
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series A, Series B, Series C
- Acta Capital — Series A
- CRV (https://capitalatlas.ai/funds/crv) — Series B, Series C
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series C