# Milk Moovement

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/milk-moovement

- Industry: Software
- Headquarters: Halifax, Canada
- Website: www.milkmoovement.com
- Total disclosed funding: $23M
- Latest round: Series A (Jun 16, 2022)
- Investors on record: 11

## About

Milk Moovement Inc. provides innovative dairy supply chain software, enhancing efficiency for cooperatives and producers. Their platform facilitates procurement, inventory management, and distribution, streamlining operations across the dairy industry.Founded in 2018, Milk Moovement Inc. is headquartered in Halifax, Canada, focusing on dairy supply chain solutions. The company has successfully secured USD 20.00 mn in Series A funding as of June 16, 2022, led by VMG Partners with participation from several investors, including Bread & Butter Ventures and Techstars. The founders, Jon King and Robert Forsythe, have a history of innovation in the tech space, contributing to the company's strategic growth in the industry.Milk Moovement specializes in comprehensive dairy supply chain software tailored for cooperatives, producers, processors, haulers, and lab technicians. Key offerings include a platform for streamlined procurement, inventory management, and distribution, featuring logistics tools for optimized scheduling and a mobile app for real-time updates. The software's advanced analytics capabilities support data-driven decision-making and automate payroll processes, serving clients predominantly in North America and Australia.The revenue model of Milk Moovement is based on a consumption-based pricing structure, charging fees according to the volume of milk managed through their platform. This aligns their revenue with the operational scale of their clients, typically engaging in B2B partnerships with dairy cooperatives. The automated payroll features enhance operational efficiency, although specific pricing details are not disclosed.Following the USD 20.00 mn funding raised in June 2022, Milk Moovement aims to advance product development and expand its business in North America. The funding will support enhancements in their software offerings and potentially allow for the introduction of new features aimed at improving client operations in the dairy sector. This strategic approach focuses on meeting the evolving needs of clients as they expand their market reach.

## Funding rounds

- Series A, Jun 16, 2022, $20M — VMG Partners, Ecolab, SOSV, Techstars, Volta Ventures, Matchstick Ventures, Dynamo, Bread & Butter Ventures
- Seed, Apr 13, 2021, $3.2M — SOSV, Techstars, Matchstick Ventures, Dynamo, Better Food Ventures, Bread & Butter Ventures
- Seed, Jul 14, 2020 — Sustainable Development Technology Canada
- Seed, Feb 15, 2020, $0.3M — SOSV, Thrive

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed, Series A
- Thrive (https://capitalatlas.ai/funds/thrive) — Seed
- Sustainable Development Technology Canada (https://capitalatlas.ai/funds/sustainable-development-technology-canada) — Seed
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed, Series A
- Matchstick Ventures (https://capitalatlas.ai/funds/matchstick-ventures) — Seed, Series A
- Dynamo — Seed, Series A
- Better Food Ventures (https://capitalatlas.ai/funds/better-food-ventures) — Seed
- Bread & Butter Ventures (https://capitalatlas.ai/funds/bread-butter-ventures) — Seed, Series A
- VMG Partners (https://capitalatlas.ai/funds/vmg-partners) — Series A
- Ecolab — Series A
- Volta Ventures (https://capitalatlas.ai/funds/volta-ventures) — Series A