# Milk

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/milk-2

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.milkinc.com
- Total disclosed funding: $1.7M
- Latest round: Seed (Nov 7, 2011)
- Investors on record: 8

## About

Milk is a company dedicated to producing a variety of dairy products, including fresh and flavored milk, as well as plant-based alternatives, aimed at promoting healthier lifestyles.Founded by Adam Joseph, Juliette Novak, and Remi Braithwaite, Milk operates from its headquarters in San Francisco, US. The company focuses on high-quality dairy-related products and has undergone a significant pivot in its business strategy since its inception. In March 2012, Milk was acquired by Google Inc. for an undisclosed amount, marking a notable change in its operational structure. Since then, it has continued to thrive within its market.Milkinc.com offers a diverse range of dairy-related products and services, focusing primarily on high-quality milk and related beverages. Their core offerings include fresh milk, flavored milk options, and plant-based milk alternatives, designed to cater to varying dietary preferences and consumer demands. These products aim to address the growing consumer interest in healthy lifestyles, providing nutritious options for families, health-conscious individuals, and those seeking alternatives to traditional dairy. The company targets several geographical markets, including North America, Europe, and select regions in Asia, ensuring that their products are accessible to a wide array of customers, including retailers, food service providers, and direct consumers.Milkinc.com generates revenue through a structured B2B sales model, partnering with retailers and wholesalers to distribute their diverse product lineup. Customers place bulk orders, facilitating efficient replenishment cycles for retail locations, while direct-to-consumer sales channels also exist to enhance market reach. The company employs various pricing plans tailored to different product categories, including competitive pricing for their flagship dairy offerings and premium pricing for specialty items. This pricing strategy allows for profitability while appealing to a broad consumer base. The revenue model reflects a commitment to sustainability and quality, positioning the brand favorably within the competitive landscape of the dairy industry.Looking ahead, Milk plans to introduce several new products, particularly in the realm of plant-based alternatives, targeting a release in late 2023. The company is also set to expand its market presence into additional regions in Asia by mid-2024, enhancing its international footprint. Recent funding from the Seed round in March 2012, amounting to USD 200,000, will be strategically utilized to support these product launches and market expansions.

## Funding rounds

- Seed, Nov 7, 2011, $0.2M — GV
- Seed, Apr 26, 2011, $1.5M — Greylock Partners, True Ventures, First Round Capital, SV Angel, Floodgate, Tuesday Capital, Embarcadero Ventures

## Investors

- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Seed
- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Seed
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Floodgate (https://capitalatlas.ai/funds/floodgate) — Seed
- Tuesday Capital (https://capitalatlas.ai/funds/tuesday-capital) — Seed
- Embarcadero Ventures (https://capitalatlas.ai/funds/embarcadero-ventures) — Seed
- GV (https://capitalatlas.ai/funds/gv) — Seed