# Milieu Insight Pte.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/milieu-insight-pte

- Industry: Software
- Headquarters: Singapore, Singapore
- Website: www.mili.eu
- Total disclosed funding: $7.5M
- Latest round: Series A (Nov 16, 2022)
- Investors on record: 5

## About

Milieu Insight Pte. Ltd. is a Singapore-based market research firm specializing in comprehensive online surveys, offering brands valuable consumer insights through their innovative platform, Canvas.Founded in 2016 in Singapore, Milieu Insight Pte. Ltd. operates as a market research platform that provides brands with robust consumer insights. The company has successfully completed a total of 3 deals, with their most recent funding round, a Series A, taking place on November 16, 2022, where they raised USD 6.46 mn led by MassMutual Ventures, supported by OSK Ventures International Berhad, Palindrome, and other investors. The company is co-founded by Brandon Neo and Juda Kanaprach, with Gerald Ang serving as the CEO. Milieu has not undergone significant strategic pivots and does not have any known parent or subsidiary relationships.Milieu operates as a comprehensive online survey and market research platform, primarily through its core offering, Canvas. This platform integrates the entire quantitative research supply chain, enabling brands to connect with global audiences for impactful market research. Key functionalities include on-demand access to consumer insights across thousands of profiles, precise sampling and quota-setting features, and dedicated support throughout the research process—from survey design to result reporting. Milieu primarily serves clients in various sectors, including marketing, advertising, and advocacy, with a notable presence in markets such as Southeast Asia, Europe, and North America. The platform is designed to facilitate insights gathering through tailored online surveys sent to respondents across over 150 countries, making it a valuable resource for businesses seeking to deepen their understanding of consumer behavior and market dynamics.In the most recent financial year of 2021, Milieu reported a revenue of USD 3.13 mn and an EBITDA of USD -1.41 mn.Following the Series A funding of USD 6.46 mn raised in November 2022, Milieu Insight Pte. Ltd. plans to enhance product innovation and accelerate the development of new SaaS-oriented consumer insight offerings. The company aims to expand its presence in new markets, focusing on broadening its reach in Southeast Asia, Europe, and North America. The recent funding will be instrumental in supporting these growth initiatives and advancing their service offerings.

## Funding rounds

- Series A, Nov 16, 2022, $6.5M — Phillip Private Equity, MassMutual Ventures, OSK Ventures International Berhad, Palindrome
- Series A, Jan 28, 2021, $1.1M — Aetius Capital, Palindrome

## Investors

- Aetius Capital (https://capitalatlas.ai/funds/aetius-capital) — Series A
- Palindrome (https://capitalatlas.ai/funds/palindrome) — Series A
- Phillip Private Equity (https://capitalatlas.ai/funds/phillip-private-equity) — Series A
- MassMutual Ventures (https://capitalatlas.ai/funds/massmutual-ventures) — Series A
- OSK Ventures International Berhad (https://capitalatlas.ai/funds/osk-ventures-international-berhad) — Series A