# Mili Pictures

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mili-pictures

- Industry: Travel & Leisure
- Headquarters: Shanghai, China
- Website: www.milipictures.com
- Total disclosed funding: $49M
- Latest round: Series B (Jun 1, 2015)
- Investors on record: 3

## About

Mili Pictures is a multimedia company specializing in the production and distribution of animated content and digital entertainment, catering to diverse audiences through innovative storytelling and advanced animation techniques.Founded in 2012, Mili Pictures is based in Shanghai, China, and focuses on creating animated series and films. The company has successfully closed 4 deals, with its most recent funding round being a Series C in May 2016, raising CNY 100 million from 58.com Inc. Mili Pictures has been structured independently without any publicly known parent company or subsidiaries. The founder, Qing Zhang, has played a pivotal role in the company's direction and growth.Mili Pictures specializes in the production and distribution of multimedia content, particularly in animation, virtual live streaming, and digital entertainment. Their core offerings include animated series and films for both children and adults, utilizing advanced animation techniques and compelling storytelling. The company maintains a presence on popular platforms, including WeChat and Bilibili, to enhance visibility and accessibility, primarily targeting consumers in China while expanding into other Asian markets.Mili Pictures generates revenue through direct-to-consumer transactions and partnerships with digital platforms. Their business model includes subscription services for exclusive content and licensing agreements for their animation properties. Consumers typically access content through purchases or subscriptions, with flagship products attracting a customer base willing to pay for high-quality programming. Their strategic use of social media and e-commerce channels aids in capitalizing on the growing demand for digital entertainment, ensuring revenue streams from both individual consumers and collaborations.Mili Pictures aims to leverage its recent Series C funding of CNY 100 million, secured in May 2016, to enhance its product offerings and expand into new geographical regions. The company is actively developing new animated series and films, with plans to launch these projects in the upcoming years. Furthermore, Mili Pictures is targeting expansion into other Asian markets, intending to increase its reach and engagement across diverse audiences. The raised funds will support these initiatives, enabling the company to enhance its content production capabilities and market presence.

## Funding rounds

- Series B, Jun 1, 2015, $33M — Ivy Capital, Guosen Securities (HK) Asset Management
- Series A, Jun 1, 2014, $16M — Ivy Capital, Shenzhen Capital Real Estate Fund

## Investors

- Ivy Capital (https://capitalatlas.ai/funds/ivy-capital) — Series A, Series B
- Shenzhen Capital Real Estate Fund (https://capitalatlas.ai/funds/shenzhen-capital-real-estate-fund) — Series A
- Guosen Securities (HK) Asset Management — Series B