# MikMak

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mikmak

- Industry: Internet
- Headquarters: New York, US
- Website: www.mikmak.tv
- Total disclosed funding: $13M
- Latest round: Series A (Jul 17, 2020)
- Investors on record: 11

## About

MikMak is an innovative eCommerce enablement platform that delivers analytics software to enhance the online shopping experience for multichannel brands, integrating commerce seamlessly across various media platforms.Founded in 2014 and headquartered in New York, US, MikMak operates in the eCommerce enablement sector, providing analytical insights for brands. The co-founders, Macha Burkhalter and Rachel Tipograph, have a history of innovation, with Rachel serving as the CEO. The company secured USD 10.00 mn in Series A funding on July 17, 2020, led by Wavecrest Growth Partners with participation from several venture capital firms. This funding marks a significant milestone as it represents the total amount raised by the company to date.MikMak specializes in eCommerce enablement and analytics software tailored for multichannel brands, focusing on enhancing the online shopping experience. Their primary offerings include MikMak Commerce and MikMak Insights, which facilitate seamless integration of shopping experiences across various media platforms such as social media, retail media, and brand websites. The core functionality of these products allows brands to enable commerce directly where consumers engage, providing robust store locator technology and comprehensive analytics to measure omnichannel outcomes, ultimately addressing challenges related to consumer engagement and data-driven decision-making.MikMak operates a revenue model centered on subscriptions and partnerships with brands and retailers, enabling a structured transaction process. Clients utilize MikMak's comprehensive analytics and eCommerce solutions in return for periodic fees based on the level of service and support provided. The firm targets multichannel brands aiming to optimize their sales strategies and consumer interactions, ensuring transactions that enhance brand visibility and drive sales through integrated marketing efforts. Pricing plans are tailored to meet the specific needs of each client, aligning with their unique business goals.In July 2020, MikMak raised USD 10.00 mn in Series A funding to focus on growing its market share, advancing its products, and expanding its retail offerings. The company plans to launch new products aimed at improving eCommerce functionalities and intends to enter additional geographic markets, specifically targeting regions in North America, Europe, and Asia by 2023. The recent funding will be utilized to support these initiatives and facilitate further growth in their service offerings.

## Funding rounds

- Series A, Jul 17, 2020, $10M — Madrona Venture Group, Luminari Capital, BRAVE Ventures, Wavecrest Growth Partners, Lunch Partners
- Seed, Jul 20, 2016, $3.2M — VaynerMedia, LLC, Slow, UTA Capital, BRAVE Ventures, MX Investments
- Angel, Jan 1, 2015 — Slow, United Talent Agency, LLC, Vayner/RSE

## Investors

- Slow (https://capitalatlas.ai/funds/slow) — Angel, Seed
- United Talent Agency, LLC — Angel
- Vayner/RSE (https://capitalatlas.ai/funds/vayner-rse) — Angel
- VaynerMedia, LLC — Seed
- UTA Capital — Seed
- BRAVE Ventures (https://capitalatlas.ai/funds/brave-ventures) — Seed, Series A
- MX Investments — Seed
- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Series A
- Luminari Capital (https://capitalatlas.ai/funds/luminari-capital) — Series A
- Wavecrest Growth Partners (https://capitalatlas.ai/funds/wavecrest-growth-partners) — Series A
- Lunch Partners (https://capitalatlas.ai/funds/lunch-partners) — Series A