# Miinto

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/miinto-aps

- Industry: Internet
- Headquarters: Copenhagen, Denmark
- Website: www.miintogroup.com
- Total disclosed funding: $6M
- Latest round: Series A (Aug 21, 2012)
- Investors on record: 1

## About

Miinto ApS is a prominent online fashion platform that connects consumers with a diverse range of premium and luxury brands curated from local boutiques. It enhances the shopping experience by providing access to exclusive fashion items.Founded in 2009 in Copenhagen, Denmark, Miinto ApS operates as an online marketplace for fashion products. The company has raised a total of DKK 150.000 mn across 4 deals, with the latest funding round, Series D, completed on January 22, 2021, led by Bestseller. Jesper Buch, Konrad Kierklo, and Morten are the founders of the company.Miinto operates as a leading online fashion platform that aggregates a diverse range of premium, luxury, and hand-picked local brands from various boutiques. The company offers an extensive selection of apparel, accessories, and footwear, curated specifically to meet the individual tastes and preferences of its users. The platform functions as an intermediary, connecting consumers directly with boutique retailers, thereby providing a unique shopping experience that emphasizes personalized service and high-quality products. Miinto’s services are available across multiple geographical markets, including Belgium, Denmark, Finland, France, Germany, Italy, Norway, Poland, Spain, Sweden, the Netherlands, the United Kingdom, and the United States.Miinto generates revenue primarily through a commission structure established with its partner boutiques, facilitating transactions between consumers and retailers. Each time a consumer makes a purchase through the Miinto platform, the company earns a percentage of the sale, effectively acting as a marketplace for fashion products. This model allows Miinto to maintain seamless shopping experiences while providing boutiques with increased visibility and access to a broader audience. In 2023, Miinto reported an EBITDA of DKK 169,196.80.Miinto plans to utilize the DKK 150.000 mn raised in Series D funding to enhance its product offerings and expand its geographic reach. The company is focusing on launching new products designed to meet evolving consumer preferences, while also targeting new markets for expansion in the upcoming years.

## Funding rounds

- Series A, Aug 21, 2012, $6M — Dawn Capital

## Investors

- Dawn Capital (https://capitalatlas.ai/funds/dawn-capital) — Series A