# MiddleField

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/middlefield

- Industry: Internet
- Headquarters: Tokyo, Japan
- Website: www.motorz-garage.com
- Total disclosed funding: $5.4M
- Latest round: Series B (Sep 30, 2020)
- Investors on record: 6

## About

MiddleField Inc. is an automotive service company specializing in repair and maintenance, enhancing vehicle performance and reliability through diagnostics, engine repairs, and custom modifications.Founded in 2015, MiddleField Inc. operates out of Tokyo, Japan, focusing on automotive services. The company has engaged in four investment deals, with the latest funding round being a SERIES B in March 2023, raising a total of JPY 240.000 mn from investors including Adways and SBI Shinsei Corporate Investment. The CEO, Shota Nakayama, leads the company with a commitment to quality automotive care.Motorz Garage specializes in providing automotive repair and maintenance services, focusing on enhancing vehicle performance and reliability. Their core offerings include comprehensive diagnostics, engine repairs, and custom performance enhancements, catering to individual car owners and automotive enthusiasts. The services address common vehicle issues, ensuring customers can prolong the life of their automobiles while improving their overall driving experience. Motorz Garage primarily serves the North American and European markets, meeting the demand for high-quality automotive services and parts.Motorz Garage generates revenue through a structured transaction model that includes direct-to-consumer sales and partnerships with automotive retailers. The company offers a mix of one-time services and subscription-based maintenance packages. Flagship services, such as performance tuning and engine rebuilds, are priced competitively to attract a broad customer base, while ongoing maintenance packages ensure a consistent revenue stream, enhancing customer satisfaction and loyalty.In March 2023, MiddleField Inc. discontinued its operations. No specific future growth plans have been outlined as the company has ceased its activities.

## Funding rounds

- Series B, Sep 30, 2020, $2.3M — Voyage Ventures, Adways, SBI Shinsei Corporate Investment
- Series B, May 27, 2020, $3.1M — Femto Partners Inc., D4V, Chiba Dojo

## Investors

- Femto Partners Inc. — Series B
- D4V (https://capitalatlas.ai/funds/d4v) — Series B
- Chiba Dojo (https://capitalatlas.ai/funds/chiba-dojo) — Series B
- Voyage Ventures (https://capitalatlas.ai/funds/voyage-ventures) — Series B
- Adways — Series B
- SBI Shinsei Corporate Investment (https://capitalatlas.ai/funds/sbi-shinsei-corporate-investment) — Series B