# Mid-Day Squares

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mid-day-squares

- Industry: Food
- Headquarters: Montreal, Canada
- Website: www.middaysquares.com
- Total disclosed funding: $16M
- Latest round: Series C (Apr 6, 2022)
- Investors on record: 4

## About

Based in Canada, and founded in 2018 by its CEO Nick Saltarelli, co-CEO Lezlie Karls, and Jake Karls, Mid-Day Squares operates as an e-commerce platform that sells chocolate bars. In March 2021, Mid-Day Squares raised USD 4 million in series B funding led by returning investor Boulder Food Group, with participation from new investors Selva Ventures and Harlo Equity Partners. In April 2022, Mid-Day Squares raised USD 10 million in series C funding led by new investor Siddhi Capital, LLC, with participation from returning investors Boulder Food Group, and Selva Ventures.

Mid-Day Squares manufactures and sells a wide range of vegan, gluten-free, and soy-free chocolates, including Almond Crunch, Peanut Butta, and Fudge Yah. Furthermore, the company offers its products through retail locations and its e-commerce portal, which allows users to purchase chocolate bars.

As of 2021, Mid-Day Squares generated a revenue of USD 8 million.

The company plans to use the funds raised in April 2022 to expand into other retailers, convenience stores, and internationally across the UK, Latin America, and Asia.

## Funding rounds

- Series C, Apr 6, 2022, $10M — Boulder Food Group, Selva Ventures, Siddhi Capital, Harlo Equity Partners
- Series B, Mar 29, 2021, $4M — Boulder Food Group, Selva Ventures, Harlo Equity Partners
- Series A, Jan 1, 2019, $2M — Boulder Food Group

## Investors

- Boulder Food Group (https://capitalatlas.ai/funds/boulder-food-group) — Series A, Series B, Series C
- Selva Ventures (https://capitalatlas.ai/funds/selva-ventures) — Series B, Series C
- Harlo Equity Partners (https://capitalatlas.ai/funds/harlo-equity-partners) — Series B, Series C
- Siddhi Capital (https://capitalatlas.ai/funds/siddhi-capital) — Series C