# Micronotes

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/micronotes

- Industry: Software
- Headquarters: Boston, US
- Website: www.micronotes.com
- Total disclosed funding: $7.2M
- Latest round: Series C (May 4, 2023)
- Investors on record: 3

## About

Micronotes, Inc. is a Boston-based technology firm specializing in digital engagement solutions for financial institutions. They utilize big data and AI to enhance customer interactions and drive marketing automation.Founded in 2008, Micronotes, Inc. operates from its headquarters in Boston, US. The company focuses on providing data-driven marketing automation specifically for banks and credit unions. The founding team includes Christian Klacko and Devon Kinkead, with Devon currently serving as CEO. Micronotes has successfully closed 9 deals, with the most recent investment occurring on May 4, 2023, during their Series C round, which raised USD 2.08 mn led by BankTech Ventures. The total amount raised by the company is USD 2.08 mn, and its current valuation stands at USD 21.55 mn.Micronotes.ai specializes in digital engagement solutions tailored for banks and credit unions, leveraging big data and artificial intelligence to deliver hyper-personalized marketing automation. Their core offerings include intelligent targeting, which analyzes extensive data points to identify high-value prospective and existing account holders, and life event detection, which enables financial institutions to automatically respond to significant customer life events, such as large deposits. Additionally, Micronotes provides automated engagement tools that replace traditional advertisements with personalized interviews, significantly enhancing click-through rates. These products are designed to improve customer retention, expand market share, and enhance overall user experience. The company serves a wide range of financial institutions across various geographical markets, including the United States and Canada, ensuring that they address the specific needs of clients operating in diverse financial landscapes.Micronotes.ai generates revenue primarily through subscription-based models, where financial institutions pay for access to their suite of services. Clients typically engage in ongoing partnerships that allow them to utilize the company's data analytics and marketing tools on a recurring basis. The firm offers various pricing plans that correspond to the scale and scope of services utilized, particularly for their flagship products such as intelligent targeting and automated engagement. This transactional structure enables Micronotes to foster long-term relationships with clients, who benefit from continuous insights and engagement strategies that adapt to evolving market conditions. The company's revenue model is designed to align with the performance and effectiveness of its offerings, providing financial institutions with the tools necessary to optimize their customer interactions and drive growth.In May 2023, Micronotes, Inc. raised USD 2.08 million in Series C funding, led by new investor BankTech Ventures. The company plans to utilize this funding to accelerate its expansion within the community banking sector, aiming to empower more communities to fully leverage their banking relationships. Specific details regarding upcoming products or geographic expansions have not been disclosed.

## Funding rounds

- Series C, May 4, 2023, $2.1M — BankTech Ventures
- Series B, Feb 5, 2018, $5.1M — TTV Capital, Vestigo Ventures

## Investors

- TTV Capital (https://capitalatlas.ai/funds/ttv-capital) — Series B
- Vestigo Ventures (https://capitalatlas.ai/funds/vestigo-ventures) — Series B
- BankTech Ventures (https://capitalatlas.ai/funds/banktech-ventures) — Series C