# Microlife Membership Card

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/microlife-membership-card

- Industry: Internet
- Headquarters: Beijing, China
- Latest round: Angel (Jun 12, 2014)
- Investors on record: 1

## About

Established in 2012 and based in Beijing, China, Microlife Membership Card operates as a catering industry member marketing platform that provides member registration channels and related business services for the catering industry.

The company's main business is the creation and operation of the Weishenghuo Membership Card platform, which facilitates traditional businesses in rapidly establishing mobile internet CRM membership management and marketing platforms. The company's self-developed platform provides virtual membership card services to both C-end consumers and B-end micro and small businesses, using QR codes as an entry point to connect consumers with merchants.

The company generates revenue through platform usage fees, commissions on platform transactions, and value-added services such as customized marketing campaigns and data analytics for corporate clients.

## Funding rounds

- Angel, Jun 12, 2014 — Tencent Investment

## Investors

- Tencent Investment — Angel