# MicroEra Power

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/microera-power

- Industry: Heating, Cooling & Ventilation Equipment and Services
- Headquarters: Rochester, US
- Website: www.microerapower.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Jan 1, 2018)
- Investors on record: 1

## About

MicroEra Power, Inc. specializes in innovative thermal energy storage solutions that enhance energy efficiency in commercial buildings, particularly focusing on sustainability and cost reduction in energy management.Founded in 2015 in Rochester, US, MicroEra Power, Inc. operates in the field of thermal energy management, providing advanced storage systems. The company has received Seed funding of USD 0.15 mn led by Quake Capital Partners in January 2018, marking its first investment round. Eleanor Rusling serves as the CEO, bringing with her experience from previous ventures.MicroEra Power's primary offering is the THERMAplus™, an innovative on-site thermal energy storage system designed to enhance the efficiency of heating and cooling in commercial buildings and campus/district energy systems. This system functions by storing thermal energy generated from chillers and heat pumps at optimal temperatures, enabling buildings to manage their energy costs more effectively. By facilitating the use of lower-cost and lower-carbon electricity, THERMAplus™ addresses challenges related to energy consumption, as buildings are responsible for nearly half of all energy use and a significant portion of urban greenhouse gas emissions. The primary client base includes building owners and property managers across various geographical markets, particularly in urban settings where energy efficiency and sustainability are paramount. The deployment of THERMAplus™ is aimed at enhancing building resilience during extreme weather events and power outages, while also supporting sustainability initiatives by storing surplus renewable energy for efficient use.MicroEra Power generates revenue through direct transactions with commercial building owners and property managers who adopt its THERMAplus™ thermal energy storage solutions. The business model appears to be structured around direct sales and potentially long-term partnerships, as clients seek to implement energy-efficient solutions and achieve cost savings in their heating and cooling operations. Typical transactions may involve the purchase of THERMAplus™ systems, with additional services provided for installation and maintenance of the technology. Revenue is driven by the demand for energy efficiency, with clients benefiting from significant energy cost savings, efficiency gains, and reductions in geothermal requirements. The company's focus on providing tailored solutions to meet specific energy management needs enhances its value proposition in the market.MicroEra Power plans to leverage the recent Seed funding of USD 0.15 mn to expand its product offerings and market reach. The company is currently designing new versions of the THERMAplus™ system with enhanced capabilities, aimed for launch by the end of 2023. Additionally, MicroEra Power aims to penetrate new geographic markets, particularly targeting northeast urban centers and the southeastern regions of the US by 2024, to enhance its footprint in energy-efficient solutions.

## Funding rounds

- Seed, Jan 1, 2018, $0.1M — Quake Capital Partners

## Investors

- Quake Capital Partners (https://capitalatlas.ai/funds/quake-capital-partners) — Seed