# Micro Mercados Geolocalizados S.A.P.I. de C.V.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/micro-mercados-geolocalizados-s-a-p-i-de-c-v

- Industry: Software
- Headquarters: Mexico City, Mexico
- Website: www.descifra.global
- Latest round: Series A (Jan 30, 2020)
- Investors on record: 2

## About

Micro Mercados Geolocalizados S.A.P.I. de C.V. focuses on delivering data-driven insights that empower businesses to understand customer behavior and optimize market strategies effectively.Founded in 2012, Micro Mercados Geolocalizados S.A.P.I. de C.V. operates from its headquarters in Mexico City, Mexico, specializing in customer demographic analysis and market strategies. The company has engaged in one significant funding round on January 30, 2020, which involved Series A funding led by Angel Ventures with participation from View Accelerator. The founder, Rodrigo Sarmiento, has a background in business development, having contributed to various startups.DESCIFRA specializes in providing data-driven insights to help businesses understand their customers better. The company's core offerings include detailed analyses of client demographics, preferences, and geographic mobility patterns, enabling organizations to identify potential customer bases and optimize their market strategies. By leveraging these insights, DESCIFRA assists companies in enhancing their visibility and predicting market value, thereby enabling them to estimate potential sales in new locations. Their services are designed for a diverse array of clients, including retailers and service providers, looking to refine their sales strategies and improve their omnichannel approaches. These offerings are available across various geographical markets, encompassing urban and suburban areas in North America, Europe, and Latin America, where businesses are eager to gain a competitive edge.DESCIFRA generates revenue primarily through subscription-based services and strategic partnerships with businesses seeking to enhance their customer engagement and market analysis capabilities. The company's transaction structure typically involves long-term contracts with clients who pay for access to its comprehensive data insights and analytics tools. These agreements may be tiered based on the depth and scope of the analytics required, allowing clients to tailor their investment according to their specific needs. Key services offered include custom market reports and ongoing support for implementing sales strategies, which are critical to the firm's value proposition. DESCIFRA's flagship offerings are centered around delivering immediate and actionable customer insights, making them indispensable for businesses aiming to optimize their marketing and sales processes.Following the Series A funding round on January 30, 2020, Micro Mercados Geolocalizados S.A.P.I. de C.V. aims to enhance its product offerings and expand its market reach. The company plans to launch new analytical tools designed for better customer insights, with anticipated release dates in late 2023. Additionally, DESCIFRA targets growth in North America, Europe, and Latin America, focusing on urban centers with high business activity. The recent funding will be utilized to support these initiatives, further enabling businesses to refine their market strategies and customer engagement efforts.

## Funding rounds

- Series A, Jan 30, 2020 — Angel Ventures, View Accelerator

## Investors

- Angel Ventures (https://capitalatlas.ai/funds/angel-ventures) — Series A
- View Accelerator — Series A