# Micro Benefits China

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/micro-benefits-china

- Industry: Software
- Headquarters: Suzhou, China
- Website: www.microbenefits.com
- Latest round: Series B (Jan 6, 2014)
- Investors on record: 1

## About

Micro Benefits China provides innovative employee engagement solutions, focusing on enhancing workplace communication and training through its flagship platform, CompanyIQ, primarily serving the manufacturing sector across Asia.Founded in 2010 and headquartered in Suzhou, China, Micro Benefits China specializes in employee engagement solutions, particularly through its CompanyIQ platform. The company has undergone strategic changes to focus on comprehensive HR tools and services. Michael Swope, the founder, has a history in developing technology solutions. In March 2016, Micro Benefits China completed a Series C funding round of USD 10.00 mn from Xurpas, raising its total funding to USD 10.00 mn.MicroBenefits offers a comprehensive suite of tools designed to enhance employee engagement within organizations, primarily through its flagship product, CompanyIQ. This mobile platform facilitates the communication and training of employees in various industries, particularly in manufacturing sectors across markets in Asia, including China. CompanyIQ's functionalities include gamified learning modules that educate workers on compliance, safety, and personal and professional development, thereby addressing challenges related to employee well-being and productivity. The platform also provides automated HR tools for transparency in wages, hours, and benefits, fostering trust and operational efficiency within the workforce. By engaging employees and generating actionable insights throughout the employee lifecycle, MicroBenefits aims to create a more productive and satisfied workforce.MicroBenefits generates revenue through subscription-based models for their CompanyIQ platform, catering to a diverse array of clients, predominantly in the B2B sector, such as manufacturing firms looking to improve employee engagement and retention. Clients typically partner with MicroBenefits to implement CompanyIQ, paying fees based on the number of employees utilizing the platform. This structure allows companies to access a suite of services that includes employee training programs, feedback channels, and HR tools. Pricing plans are designed to scale according to the size of the organization, with costs associated with specific services linked to the level of engagement and the number of features implemented. The revenue generated from these subscriptions supports the continual development and enhancement of the CompanyIQ platform, ensuring it meets the evolving needs of its users.Micro Benefits China is focusing on the development of new features within its CompanyIQ platform to enhance user experience and engagement, with potential releases planned following its recent funding round in March 2016. The company also aims to expand its operations into additional Asian markets, targeting regions with growing manufacturing sectors by 2022. The recent Series C funding of USD 10.00 mn will support these initiatives, allowing for enhanced product development and market entry strategies.

## Funding rounds

- Series B, Jan 6, 2014 — Peterson Partners

## Investors

- Peterson Partners (https://capitalatlas.ai/funds/peterson-partners) — Series B