# miBaby

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mibaby

- Industry: Internet
- Headquarters: Munich, Germany
- Website: www.mibaby.de
- Total disclosed funding: $0.3M
- Latest round: Seed (Jan 1, 2013)
- Investors on record: 1

## About

miBaby GmbH is a platform dedicated to baby shopping, offering essential resources and services tailored for new and expectant parents, enhancing their shopping experience through expert insights and promotions.Founded in 2011 and headquartered in Munich, Germany, miBaby GmbH specializes in providing tailored services for baby shopping. The company has engaged in 2 deals, with its most recent funding round occurring in January 2013, where it raised EUR 0.25 million in Seed funding from Novus Ventures. CEO Björn Anton leads the company, which has maintained its focus since inception without any major pivots in its operational strategy.miBaby specializes in providing a comprehensive platform focused on baby shopping, offering a variety of resources and services tailored to new parents. Their core offerings include expert advice, practical tips, and information on promotions, discounts, and giveaways related to baby products. The platform serves as a valuable resource for expectant and new parents, assisting them in navigating the often overwhelming landscape of baby shopping. The user-friendly website also features insightful articles and newsletters, enhancing the user experience by delivering actionable information directly to subscribers. miBaby's services are accessible primarily in German-speaking markets, catering to customers across Germany, Austria, and Switzerland.The revenue model of miBaby is primarily based on engagement through promotions and partnerships, facilitating interactions between consumers and baby product retailers. The company generates income by partnering with various brands to feature their products on the miBaby platform, encouraging direct-to-consumer transactions. Users can participate in daily giveaways and access exclusive discounts, which enhance customer loyalty and drive repeated visits to the site. While specific pricing structures for individual services or products are not disclosed, the platform’s offerings are designed to provide value to consumers through free access to resources and promotional opportunities. The combination of valuable content and promotional activities positions miBaby favorably within the competitive landscape of baby shopping resources.In January 2013, miBaby GmbH raised EUR 0.25 million in Seed funding from Novus Ventures, which is intended to support the development of new products aimed at enriching the user experience on their platform. The company is also exploring expansion into additional German-speaking markets beyond its current focus, targeting growth in Austria and Switzerland by the end of 2023.

## Funding rounds

- Seed, Jan 1, 2013, $0.3M — Novus Ventures

## Investors

- Novus Ventures (https://capitalatlas.ai/funds/novus-ventures) — Seed