# MGEL

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mgel

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.circleofmoms.com
- Latest round: Seed (Jan 1, 2008)
- Investors on record: 2

## About

MGEL, Inc. is a company focused on fostering community connections among mothers through its platform, Circle of Moms, enabling users to share experiences and support one another in parenting.Founded in 2008 and headquartered in San Francisco, US, MGEL, Inc. operates the Circle of Moms platform, which provides a space for mothers to connect and share insights. In February 2012, Circle of Moms was acquired by Sugar Inc., a portfolio company of Institutional Venture Partners, NBC Universal, and Sequoia Capital, marking a strategic pivot in its business model.MGEL, Inc. offers Circle of Moms, a social networking platform designed for mothers to connect, share content, and communicate effectively. This platform allows users to create profiles, share updates and resources, and engage in discussions, enhancing their parenting experience while fostering a supportive community.MGEL, Inc. generates revenue primarily through advertising partnerships within the Circle of Moms platform, allowing businesses to target their advertising to specific demographics of mothers. The company utilizes various pricing models, including cost-per-click (CPC) and cost-per-impression (CPM), to ensure effective audience engagement and visibility for advertisers.Following its acquisition in February 2012, MGEL, Inc. aims to expand its offerings and enhance the Circle of Moms platform with new features designed to increase user engagement. The company is exploring opportunities to enter new geographic markets, specifically targeting regions with growing populations of mothers, by 2023. Recent funding will be directed towards developing these new features and marketing efforts to support user acquisition in these regions.

## Funding rounds

- Seed, Jan 1, 2008 — Floodgate, Uncork Capital

## Investors

- Floodgate (https://capitalatlas.ai/funds/floodgate) — Seed
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Seed