# MFS

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mfs

- Industry: Financial Services
- Headquarters: Tokyo, Japan
- Website: www.mortgagefss.jp/
- Total disclosed funding: $23M
- Latest round: Series G (Nov 18, 2022)
- Investors on record: 19

## About

Based in Japan, MFS,Inc. offers innovative residential mortgage solutions, utilizing technology and analytics to guide users toward informed mortgage decisions, and serves a diverse clientele across the Japanese market. Founded in 2009 in Tokyo, Japan, MFS,Inc. specializes in residential mortgage solutions. In June 2024, MFS,Inc. raised JPY 1.73 billion in an IPO, selling 4.32 million shares at JPY 400 per share within the expected JPY 370-400 range, on the Tokyo Stock Exchange Growth Section. The listing values MFS,Inc. at JPY 3.63 billion.

The CEO, Akira Nakayamada, leads the firm in its mission to provide mortgage advisory services tailored to individual needs. MFS,Inc. specializes in providing innovative residential mortgage solutions, leveraging technology and analytics to empower users in making informed decisions. Their core service is a comprehensive mortgage advisory platform that assists users in selecting optimal mortgage options tailored to their individual needs. This service addresses common concerns about mortgage selection, such as determining the best interest rate type, evaluating the benefits of early repayments, and considering refinancing options. The company also extends its offerings to real estate investment loans, positioning itself as a neutral consultant, distinct from traditional financial institutions and real estate firms. MFS primarily serves the Japanese market, catering to a diverse clientele that includes first-time homebuyers, property investors, and individuals seeking refinancing solutions.

MFS,Inc.'s revenue generation model is primarily based on consulting services related to mortgages and real estate investments. Clients utilize the platform to receive personalized mortgage advice, which may involve a fee structure based on the services rendered. For instance, users may pay for comprehensive analyses of mortgage options, ongoing advisory services during the loan duration, or potential refinancing assessments. Additionally, the company may establish partnerships with financial institutions to facilitate access to various mortgage products through its platform, further enhancing the value offered to clients. The company’s flagship services, such as its mortgage advisory and refinancing solutions, form the backbone of its revenue structure, ensuring that customers receive tailored financial guidance throughout their mortgage journey.

MFS,Inc. is focused on expanding its portfolio of products and services, with upcoming launches aimed at enhancing user experience in the mortgage advisory sector. The recent IPO on June 21, 2024, raised JPY 1.73 billion, which will be utilized to support these product developments and potentially facilitate geographical expansion into new markets. The company aims to broaden its reach within Asia by targeting countries with growing real estate markets, leveraging the capital raised to enhance its technological infrastructure and marketing efforts.

## Funding rounds

- Series G, Nov 18, 2022, $6.2M — ITOCHU Technology Ventures, Tokai Tokyo Investment, NTT DOCOMO Ventures, SBI Shinsei Corporate Investment, Sony Innovation Fund, Kiraboshi Capital, NOBUNAGA Capital Village, JIC Venture Growth Investments, Cygames Capital
- Series F, Mar 31, 2021, $9.4M — Nippon Venture Capital, ITOCHU Technology Ventures, SBI Shinsei Corporate Investment, Chugin Lease, Deepcore, JIC Venture Growth Investments
- Series D, Mar 30, 2018, $3.1M — Goldman Sachs Asset Management, Z Venture Capital
- Series C, Aug 28, 2017, $2.3M — Globis Capital Partners, Bonds Investment Group
- Series B, Jun 30, 2016, $1.7M — Globis Capital Partners
- Series A, Sep 10, 2015, $0.8M — Dentsu Innovation Partners, Monex Ventures, Information Services International-Dentsu

## Investors

- Dentsu Innovation Partners (https://capitalatlas.ai/funds/dentsu-innovation-partners) — Series A
- Monex Ventures (https://capitalatlas.ai/funds/monex-ventures) — Series A
- Information Services International-Dentsu — Series A
- Globis Capital Partners (https://capitalatlas.ai/funds/globis-capital-partners) — Series B, Series C
- Bonds Investment Group (https://capitalatlas.ai/funds/bonds-investment-group) — Series C
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series D
- Z Venture Capital (https://capitalatlas.ai/funds/z-venture-capital) — Series D
- Nippon Venture Capital (https://capitalatlas.ai/funds/nippon-venture-capital) — Series F
- ITOCHU Technology Ventures (https://capitalatlas.ai/funds/itochu-technology-ventures) — Series F, Series G
- SBI Shinsei Corporate Investment (https://capitalatlas.ai/funds/sbi-shinsei-corporate-investment) — Series F, Series G
- Chugin Lease (https://capitalatlas.ai/funds/chugin-lease) — Series F
- Deepcore (https://capitalatlas.ai/funds/deepcore) — Series F
- JIC Venture Growth Investments (https://capitalatlas.ai/funds/jic-venture-growth-investments) — Series F, Series G
- Tokai Tokyo Investment (https://capitalatlas.ai/funds/tokai-tokyo-investment) — Series G
- NTT DOCOMO Ventures (https://capitalatlas.ai/funds/ntt-docomo-ventures) — Series G
- Sony Innovation Fund (https://capitalatlas.ai/funds/sony-innovation-fund) — Series G
- Kiraboshi Capital (https://capitalatlas.ai/funds/kiraboshi-capital) — Series G
- NOBUNAGA Capital Village (https://capitalatlas.ai/funds/nobunaga-capital-village) — Series G
- Cygames Capital (https://capitalatlas.ai/funds/cygames-capital) — Series G