# Metric AS

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/metric-2

- Industry: Software
- Headquarters: Oslo, Norway
- Website: www.metric.tech
- Total disclosed funding: $8.4M
- Latest round: Series A (Feb 27, 2025)
- Investors on record: 4

## About

Metric AS is an AI-powered marketing platform that enhances advertising efficiency for Shopify store owners through automated tools, intelligent ad generation, and integrated campaign management.Metric AS is a company that provides an AI-driven marketing solution targeting e-commerce businesses. Founded in 2023 in Oslo, Norway, the firm has executed 2 deals to date. Metric AS successfully raised NOK 93.59 million in Series A funding on February 27, 2025, with investments from Altitude Capital Partners, Kvantia, MP Pensjon, and Marketer Group. The company has not undergone any significant pivots, nor does it have known subsidiaries. The founder's history is not publicly available, and there is no mention of previous companies.Metric is an AI-powered marketing platform specifically designed for Shopify store owners, providing tools that automate ad creation, optimize campaigns, and enhance paid advertising efficiency. The core product offering includes intelligent ad generation systems that utilize machine learning to create eye-catching advertisements and target relevant consumer demographics effectively. With seamless integrations into platforms such as Meta and Google, Metric enables users to manage and publish ads from a single dashboard, eliminating the need to navigate multiple tools or accounts. The platform serves a diverse client base primarily in the e-commerce sector, including businesses from various industries like health and wellness, apparel, and electronics, allowing them to scale their marketing efforts efficiently. Metric's solutions are marketed across North America, Europe, and Asia-Pacific, catering to businesses of different sizes, from small enterprises to larger brands already engaged in profitable advertising strategies.Metric operates on a subscription-based revenue model, offering three distinct pricing tiers that align with the needs of its varied clientele. The Starter plan is priced at NOK 499 per month and is tailored for small businesses generating consistent sales, whereas the Pro plan costs NOK 1,499 per month and is designed for scaling brands that require more advanced features and insights. The Enterprise plan features custom pricing and is aimed at high-volume businesses that need dedicated account management and custom integrations. Transactions occur directly between Metric and its clients, typically involving monthly subscription fees in exchange for access to the platform's suite of marketing tools and services. This structured approach ensures that clients benefit from a predictable pricing model while receiving ongoing support and enhancements to their marketing capabilities.In February 2025, Metric AS raised NOK 93.59 million in Series A funding, which will be allocated to further developing its artificial intelligence-based platform. The company is focused on launching new products aimed at enhancing their platform's capabilities, although specific release dates have not been disclosed. Additionally, Metric AS aims to expand into markets in Europe and Asia-Pacific by 2026, enhancing its footprint in regions where e-commerce is rapidly growing. The funding will support these initiatives, allowing Metric to bolster its technology and reach a broader audience.

## Funding rounds

- Series A, Feb 27, 2025, $8.4M — Altitude Capital Partners, MP Pensjon, Kvantia, Marketer Group

## Investors

- Altitude Capital Partners (https://capitalatlas.ai/funds/altitude-capital-partners) — Series A
- MP Pensjon — Series A
- Kvantia — Series A
- Marketer Group — Series A