# MetoMotion

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/metomotion

- Industry: Agribusiness
- Headquarters: Yokne’am Illit, Israel
- Website: www.metomotion.com
- Total disclosed funding: $1.1M
- Latest round: Seed (Nov 1, 2016)
- Investors on record: 1

## About

MetoMotion Ltd develops innovative robotics solutions for precision greenhouse harvesting, enhancing agricultural efficiency through automation and advanced technology.MetoMotion Ltd, founded in 2016, operates from Yokne’am Illit, Israel. The company specializes in robotics for greenhouse harvesting, with its flagship product being the GRoW robot. In September 2021, MetoMotion raised USD 5 mn in a funding round led by Ridder Group and Navus Ventures, aiming to further enhance their product offerings. Adi Nir serves as the CEO.MetoMotion specializes in advanced robotics solutions designed specifically for precision greenhouse harvesting. Their flagship product, the GRoW robot, employs cutting-edge technologies including a 3D vision system, artificial intelligence, and sophisticated analytical software to identify ripe crops, ensuring damage-free harvesting and efficient packing directly into standard industry boxes. The GRoW robot addresses labor shortages and inefficiencies in agricultural processes by automating repetitive tasks, thereby enhancing productivity for greenhouse operators, primarily serving commercial greenhouse operators and agricultural businesses in Europe and North America.MetoMotion generates revenue through direct sales of its GRoW robotic systems and associated software solutions, targeting business-to-business clients within the agricultural sector. Transactions are structured as one-time purchases for the robotic systems complemented by ongoing contracts for software updates and technical support, fostering long-term partnerships. The company’s revenue streams are also supported by strategic partnerships and funding from programs like the European Union's Horizon 2020 initiative.MetoMotion plans to utilize the USD 5 mn raised in September 2021 to finalize research and development activities and establish production and marketing efforts for their commercial product. The company aims to expand into new markets, specifically targeting areas within Europe and North America by the end of 2023.

## Funding rounds

- Seed, Nov 1, 2016, $1.1M — Trendlines Group

## Investors

- Trendlines Group (https://capitalatlas.ai/funds/trendlines-group) — Seed