# Metoda

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/metoda

- Industry: Software
- Headquarters: Munich, Germany
- Website: www.metoda.com
- Latest round: Series A (Jun 1, 2018)
- Investors on record: 3

## About

Metoda GmbH is a technology company that specializes in optimizing Amazon advertising through advanced data analytics and AI-driven solutions to enhance performance and drive e-commerce growth.Founded in 2012 in Munich, Germany, Metoda GmbH focuses on improving Amazon advertising strategies. The company has executed three deals, with the most recent occurring on April 8, 2020, when Maxburg Capital Partners acquired a majority stake from Bayern Kapital, High-Tech Gründerfonds, and TEV Team Management GmbH. The current CEO is Stefan Bures, and the founder is Robert Schmidtke.Metoda specializes in enhancing the efficiency and effectiveness of Amazon advertising through its core offerings, which include an Amazon Ads bidding tool, e-commerce data and price monitoring services, and consulting for Amazon and e-commerce strategies. The company utilizes advanced artificial intelligence to optimize advertising campaigns across various touchpoints in the customer journey, aimed at maximizing return on ad spend (ROAS) and driving profitable traffic to product detail pages and brand stores. Metoda’s clients primarily include e-commerce businesses looking to leverage Amazon Ads for growth, with a focus on both established brands and emerging sellers across markets in Europe, particularly Germany and the wider EU region. The company also provides services that enable its clients to monitor competitive pricing and market trends, ensuring a data-driven approach to advertising.Metoda operates on a business-to-business (B2B) model, primarily engaging with e-commerce businesses that seek to enhance their advertising strategies through its suite of tools and consulting services. Revenue generation occurs through various avenues, including direct partnerships and service agreements with clients that tailor the company’s offerings to their specific advertising needs. Clients typically engage with Metoda through structured service packages that may include ongoing consulting, performance analysis, and continuous campaign optimization. These packages are designed to provide comprehensive support, with the company's flagship Amazon Ads bidding tool and proprietary e-commerce data crawling technology being central to their value proposition. The revenue structure reflects a commitment to delivering measurable results, which is crucial for retaining a diverse client base, including over 1,000 satisfied customers and numerous successful campaigns.In the wake of recent strategic investments, Metoda GmbH plans to launch new products to enhance its current suite of advertising tools, with specific rollout dates expected in late 2023. The company aims to expand into new markets such as the UK and France by 2024, further increasing its footprint in the EU region. The acquisition of a majority stake by Maxburg Capital Partners will facilitate these initiatives, enhancing Metoda's capacity to innovate and deliver tailored solutions for a growing client base.

## Funding rounds

- Series A, Jun 1, 2018 — High-Tech Gruenderfonds, Bayern Kapital, Tengelmann Ventures Management
- Seed, Feb 6, 2014 — High-Tech Gruenderfonds, Bayern Kapital, Tengelmann Ventures Management

## Investors

- High-Tech Gruenderfonds (https://capitalatlas.ai/funds/high-tech-gruenderfonds) — Seed, Series A
- Bayern Kapital (https://capitalatlas.ai/funds/bayern-kapital) — Seed, Series A
- Tengelmann Ventures Management (https://capitalatlas.ai/funds/tengelmann-ventures-management) — Seed, Series A