# Metadata

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/metadata

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.metadata.io
- Total disclosed funding: $46M
- Latest round: Series B (Feb 8, 2022)
- Investors on record: 15

## About

Metadata, Inc. is a US-based company specializing in automating and optimizing digital advertising campaigns, enabling businesses to enhance their ad spend and achieve measurable results.Founded in 2015, Metadata, Inc. operates out of San Francisco, US, focusing on enhancing digital advertising through automation. The company was co-founded by Deepak Pansari and Gil Allouche, with Alireza Alireza serving as CEO. Metadata raised USD 38.20 mn in Series B funding on February 8, 2022, bringing its total capital raised to USD 38.20 mn and its current valuation to USD 213.84 mn. The funding round included investors such as Gaingels, Mana Ventures, Next47, and Resolute Ventures, among others.Metadata’s core product offerings center around automating and optimizing digital advertising campaigns, enabling businesses to transform their ad spend into measurable pipeline results. Their primary products include Metadata Campaigns, which automate paid campaign management to enhance revenue generation, and Metadata Audiences, allowing users to create targeted advertising audiences from over ten data sources. Additionally, Metadata Insights delivers analytics to optimize customer engagement, ensuring that marketing strategies resonate effectively with target audiences. These products are primarily utilized by B2B marketers across North America and Europe, addressing challenges such as inefficient ad spend and the need for precise audience targeting. The company serves a diverse client base that includes companies like Automation Anywhere and ThoughtSpot, who utilize Metadata to streamline their marketing efforts and improve their overall campaign performance.Metadata generates revenue through a subscription-based model, where clients subscribe to access its suite of marketing automation tools. The subscription structure typically includes tiered pricing plans that cater to various business sizes and needs, with clients benefiting from services like campaign experimentation and lead enrichment. For instance, businesses may engage with Metadata to deploy automated campaigns across platforms such as Facebook and Google Ads, tracking performance and adjusting budgets dynamically based on real-time data. The company’s flagship offerings, including its intelligent ad campaign management tools and audience targeting features, are integral to its value proposition, which emphasizes maximizing return on investment for marketing expenditures. Clients rely on these services to enhance their marketing efficiency and engage effectively with potential customers, ultimately driving growth and revenue within their organizations.In March 2022, Metadata, Inc. raised USD 38.20 mn in Series B funding, co-led by Resolute Ventures and Next47, with participation from Gaingels Syndicate and Mana Ventures among others. The company plans to utilize this funding to expand its platform capabilities and develop a new software category. Metadata aims to introduce upcoming products designed for better integration and functionality by the end of 2023 while focusing on expanding into new markets across Europe and Asia within the next two years.

## Funding rounds

- Series B, Feb 8, 2022, $38M — N47, Resolute Ventures, Gaingels, Mana Ventures, Scale Asia Ventures
- Series A, Sep 9, 2020, $6.5M — Partech Partners, Greycroft, Resolute Ventures, Graph Ventures, York IE, Stormbreaker Venture Group
- Seed, Aug 1, 2018 — VU Venture Partners
- Seed, Mar 31, 2016, $1.8M — Greycroft, 500 Global, Hillsven Capital, Right Side Capital Management, Acorn Pacific Ventures

## Investors

- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed, Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Hillsven Capital (https://capitalatlas.ai/funds/hillsven-capital) — Seed
- Right Side Capital Management (https://capitalatlas.ai/funds/right-side-capital-management) — Seed
- Acorn Pacific Ventures (https://capitalatlas.ai/funds/acorn-pacific-ventures) — Seed
- VU Venture Partners (https://capitalatlas.ai/funds/vu-venture-partners) — Seed
- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Series A
- Resolute Ventures (https://capitalatlas.ai/funds/resolute-ventures) — Series A, Series B
- Graph Ventures (https://capitalatlas.ai/funds/graph-ventures) — Series A
- York IE (https://capitalatlas.ai/funds/york-ie) — Series A
- Stormbreaker Venture Group (https://capitalatlas.ai/funds/stormbreaker-venture-group) — Series A
- N47 (https://capitalatlas.ai/funds/n47) — Series B
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series B
- Mana Ventures (https://capitalatlas.ai/funds/mana-ventures) — Series B
- Scale Asia Ventures (https://capitalatlas.ai/funds/scale-asia-ventures) — Series B