# MessageGears

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/messagegears

- Industry: Software
- Headquarters: Atlanta, US
- Website: www.messagegears.com
- Total disclosed funding: $5.1M
- Latest round: Series B (Jun 26, 2017)
- Investors on record: 2

## About

Based in the US, MessageGears, LLC operates a data activation platform that empowers enterprises to manage customer data efficiently, enabling personalized marketing strategies without data duplication.MessageGears, LLC specializes in offering a composable data activation platform that facilitates customer data unification for enterprises. Founded in 2010 in Atlanta, US, the company has undergone strategic developments to enhance its service offerings. The founder, Dan Roy, has a history of entrepreneurial ventures that contribute to the company's innovative approach. The company has successfully raised a total of USD 62.00 mn through a GROWTH funding round led by Long Ridge Equity Partners, with participation from Argentum and Atlanta Ventures, marking its most recent deal on December 12, 2022.MessageGears specializes in providing a composable data activation and engagement platform that enables enterprises to unify and organize their customer data without the need for copying or syncing. The core product offerings include a suite of customer data solutions that integrate warehouse-native data access with advanced segmentation and real-time triggers for personalized marketing campaigns. Through its platform, MessageGears addresses the challenges of fragmented data management, empowering businesses to create accurate, actionable customer profiles while maintaining privacy and compliance. The services are designed for large-scale brands across various industries, including retail, hospitality, and e-commerce, with a client base that includes notable companies like OpenTable. MessageGears operates primarily in North America and Europe, leveraging its technology to enhance customer engagement and streamline marketing operations across multiple channels while ensuring data security and integrity.MessageGears operates on a subscription-based revenue model, where clients pay for access to its platform and related services. This structure typically involves tiered pricing plans that cater to different business sizes and needs, allowing enterprises to select the level of service and features that align with their marketing strategies. Clients benefit from a comprehensive suite of tools designed for data unification, advanced insights, and campaign orchestration, which enables them to engage their customer base more effectively. The company’s flagship solutions focus on seamless connectivity to existing data warehouses, thereby facilitating real-time data activation and personalized marketing experiences. By leveraging its technology, MessageGears supports a B2B transaction model that enhances the operational efficiency of its clients, leading to improved marketing outcomes and customer loyalty.In December 2022, MessageGears, LLC raised USD 62.00 mn in growth funding led by Long Ridge Equity Partners, with participation from Atlanta Ventures and returning investor Argentum. The company plans to utilize the funds to enhance its technology platform, bolstering its mobile channel capabilities, expanding its global presence, and exploring acquisitions that align with its vision for the future.

## Funding rounds

- Series B, Jun 26, 2017, $2.8M — Hallett Capital, Covalent Interests
- Series A, Jun 15, 2016, $2.4M — Hallett Capital, Covalent Interests

## Investors

- Hallett Capital (https://capitalatlas.ai/funds/hallett-capital) — Series A, Series B
- Covalent Interests (https://capitalatlas.ai/funds/covalent-interests) — Series A, Series B